Arielle Shear Mermaid London Freelance

Projects

39
DRESS2KILLI recently created a new marketing strategy for London-based menswear tailors DRESS2KILL. I consulted on a new digital direction for the brand as well as creatively directing and producing their new advertising campaign. Casting rising star Craig McGinlay in the campaign was part of the refreshed strategy. Craig is set to feature in Guy Ritchie's upcoming Knights of the Roundtable: King Arthur Movie alongside Sons of Anarchy's Charlie Hunnam and Jude Law.
THIS IS FREDLUXURY STREETWEAR DESIGNER THIS IS FRED APPOINTED MERMAID LONDON TO CONSULT ON BRAND STRATEGY AND PRODUCE SLEEK CAMPAIGN IMAGES, VIDEO AND LINESHEETS.
1
London Sock CompanyLONDON SOCK COMPANY APPOINTED MERMAID LONDON TO CONSULT ON FASHION TRENDS & DESIGN, BUILD A PRESENCE ACROSS SOCIAL MEDIA CHANNELS AND TO CREATE BEAUTIFUL SLEEK CONTENT WHICH REFLECTED THE BRAND'S REFINED AESTHETIC.

Work history

Mermaid London Creative Digital Consultant

Mar 2014

For almost 2 years I have worked on a freelance basis under my company name - Mermaid London I combine creativity and an ability to forecast future trends to help businesses thrive in the digital age. From producing fresh new campaign images and video to helping businesses to understand what works on social media, I have it covered. BRAND STRATEGY - CREATIVE CONTENT - SOCIAL MEDIA STRATEGY - FUTURE FORECASTING

Creative Director

Aug 2007 - Jan 2014

Skills

Fashion
Digital Media
Marketing PR
Art Direction
Digital Content
Digital
Creative Agency
Digital Agency
Design
Marketing Strategy
Social Media Marketing
Creative Direction
Online Campaigns
Creative Thinking
Photoshop

Education

Fashion Business Marketing

Jan 2003 - Jan 2006

Fashion Business & Marketing