Work history
Digital Marketing ManagerHackett London
London, United KingdomFull Time
As a member of the communications team, my role is to maximise brand awareness of key campaigns with close work with PR, marketing, brand and design.
• Created marketing communications calendar for AW17 and SS183 collections to align internal teams and highlight key messaging through each channel with a report on ROI or brand awareness
• Produced a brand deliverables and content calendar that served the needs of every channel with a budget and KPI to provide to stakeholders throughout the business
• Briefed and oversaw a number of photo-shoot’s, commissions and interviews for the Hackett Magazine and online channels
• Increased B2B marketing communications with key partners including Aston Martin, Diageo and Henley Royal Regatta
• Worked with a number of influencers and media representatives from publications such as GQ and The Financial Times to maximise regional coverage of key campaigns through digital communications channels
• Produced podcasts with Menswear Style to increase brand awareness amongst menswear clientele – all advertising was tracked to provide ROI to wider team
• Creating positive sentiment with customer base and new audiences through direct mail, magazine and social media campaigns
• Project managed creative teams and external agencies to increase content for channels including paid, social, email and website to enhance key campaigns
• Introduced paid advertising strategy to become brand and performance centric – I presented this to the wider communications, marketing and design teams to provide insight into what works well and any leanings on what to improve
• Managed a team of two to execute and report weekly on paid social advertising, email marketing and CRM segmentation
• Increased affiliate marketing network by recruiting new publishers in the shopping, loyalty and sub network verticals. Increased revenue by lowering commission rate to 6.7%. Total revenue of £70k with an ROI of 400+%
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Ecommerce and customer serviceSuit Supply
- Amsterdam, NetherlandsFull Time
Projects included regional testing and testing and roll out of the online chat in key regions, database management and trigger email creation.
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Skills
- Brand Creative Strategy
- Digital Maketing
- Cultural Event
- Adverstising
- Briefing Creatives
- Content Creative
- Google Analytics
- Facebook Advertising
- PPC Strategy
Education
BA(Hons) Marketing ManagementManchester Metropolitan University
- Manchester, United Kingdom
Modules included:
Advertising
Brand Management
Finance
Business Sustainability
Consumer Markets & Culture
Demand Chain Management