Projects
- UNICEF LovelocksUNLOCKING VICTIMS Problem: Every year 60,000,000 women are forced to marry. The United Nations Association of Germany wants to help the victims and make this invisible crime visible. Solution: On a bridge full of “love padlocks” we put up 3,500 padlocks representing women trapped in a forced marriage. Via a QR Code on each lock people donated and received a number code to open the lock and free a woman – at the same time spreading the word with social media functions. Results: In three days: Almost all locks were opened and donations for the UN trust fund to end violence against women went up by 279%. Also 570,000 people got involved on social media channels and media reach came to a total of 5.3 million.
Work history
Creative Director
Full Time
As an Integrated Creative Director in Cheil Germany, I am in charge of driving the creative strategy, while working with multi disciplinary teams from Digital, Social, Campaigning and Retail to create solutions that meet the clients’ business goals. My main client is Samsung and I can proudly say, that we had a hand in making it “The second most loved brand” in Germany. Together with my ECD I was also part of the team which recently won a new business called PayDirect (an Online payment system) for Cheil.
Skills
- Art Direction
- Creative Direction
- Outdoor Campaigns
- TV Campaigns
- Integrated Advertising
- Visual Design
- Digital Print Advertising