Arooj Aftab

Arooj Aftab

Social Activist and Brand Consultant, founder of #DoneWithDiversityLondon, United Kingdom
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Pip Jamieson
Ibrahim Kamara
Danielle Pender
Arooj Aftab

Arooj Aftab

Social Activist and Brand Consultant, founder of #DoneWithDiversityLondon, United Kingdom
About me
Hey, I’m Arooj! An award winning activist and inclusivity consultant scrapping stereotypes in the media and fashion industry. You can check out my work over on: or visit my social media’s.arooj IG: @its.arooj / @ DoneWithDiversity Twitter: ItsAroojA
  • #DoneWithDiversity
    #DoneWithDiversityI’ve always been a visual learner. With every consultancy, presentation, talk or educational piece I do. Colour, typography and art is how I like to approach a lot of my work, especially around my #donewithdiversity campaign. I posted this on my Instagram and in a short amount of time, this has reached and been shared by thousands. When groups that are marginalised don’t get a seat at the table, but are continuously used as a lazy tick box exercise for brands to look good, or look like they’re
  • Pen to paper...
    Pen to paper...Quarantine time well spent!
  • #DoneWithDiversity
    #DoneWithDiversityThe "diversity" debate - I've started over a project on my Instagram (@its.arooj) to look deeper in to the way diversity is represented in the media and fashion industry today. I often see diversity being based on a appearances or identity and to me, this fails to be inclusive. It makes something look different from the norm. I believe diversity should only be based on skill set. I got my artistic flair on and created some illustrations, please check it out!
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Projects credited in
  • International Women’s Day 2021, meet 100 rising stars inspiring change
    International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit
Work history
    Digital Content CoordinatorBoss Model Management
    Manchester, United KingdomFull Time
  • Writing
  • Social Content
  • Social Campaign
  • Influencer Marketing
  • Public Speaking
  • Brand Engagement
  • Public Engagement
  • Blog Articles
  • Instagram
  • Communicating Ideas
  • Creating Moodboards
  • Creating Stories
  • Creative Advertising
  • Creative Agency
  • Creative Art Direction
  • Creative Brief
  • Creative Briefing
  • Creative Campaigns
  • Creative Cloud
  • Creative Concepts
  • Creative Branding
  • Creative Assistance
  • Creative Approach
  • Creative
  • Styling
  • Styling Direction
  • Styling Shoots
  • Assistant Styling
  • Basic Styling
  • Brand Styling
  • Creative Styling
  • Commercial Styling
  • Menswear Styling
  • Personal Styling
  • Men’s Styling
  • Fashion Styling
  • Creative Briefs
  • Creative Concept
  • Creative Content
  • Photography
  • Illustration
  • Adobe Illustrator
  • Blog Illustration
  • Beauty Illustration
  • Food Illustration
  • Abobe Illustrator
  • Editorial Illustration
    Fashion Communication and PromotionNottingham Trent Univeristy
     - Nottingham, United Kingdom