Projects credited in
- Sanofi - World Immunisation WeekSanofi Pasteur - for World Immunisation Week 2019. The animations need to tell the story of how vaccinations impact humans during every stage of their life, by focusing on one key character - Anna. “Anna’s story”, will be told over the five days of WIW 2019 – with the full animation, which makes up the five stages in her life, to be shared on the fifth day of the week showcasing how important vaccination is for all. Deliverables: 144 final films, 8 languages Turnaround time: 12 weeks from
- The WalkFollowing on from Gizmosis, ‘The Walk’ is the second instalment in our ongoing series of Art&Graft Studio Films. Inspired by the picturesque scenery of the Lake District, 'The Walk' is a short film about the simple pleasure of putting one foot in front of the other. Music & Sound Design: Brains & Hunch
- TRIP : THE VIRGIN ATLANTIC SAFETY FILMCome fly away with us in our latest animated feature for Virgin Atlantic, 'Trip'. Over the past few months we have been working on a new inflight film for Virgin Atlantic to replace the seminal film created almost 12 years ago. Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own. Inspired by classic cinema, cult films and mirroring the usual apathy toward safety messages; the six-minute animation travels through a surprising and playful series of genre-based film scenes to convey all the necessary information. As with any project the film went through various iterations of script, storyboards, designs, content and treatment. We developed our ideas for 2-3 months, working through many animatic rounds before reaching a stage where we were happy to begin production of the final animation. The previous film had such an extended run we were keen to develop a stylistic approach that was equipped to stand the test of time. To bring our ideas to life, the A&G team combined an illustrative approach with exciting 3D and 2D animation techniques. All the character animation was produced using a traditional frame-by-frame technique – very labour intensive, especially when creating a 6 minute film, but the results look beautiful and are extremely rewarding! Elements throughout the film were modelled in 3D; allowing us to ’wrap’ our illustrations around these models to keep the illustrative feel yet giving the scenes fantastic depth and space. This allowed all the camera angles to be planned out and ensure the 2D characters could then be animated in each scene with the addition of further textures and casted shadows. This approach also allowed the camera to travel around and through the scenes, giving a rich and filmic feel to the animation.
- The Road to RioArt&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August. Comprising of a set of animated commercials, promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes. The first film 'The Road to Rio', focuses on the story of Camelot being a key funder of Team GB; supporting over 1,300 athletes on their Roads to Rio, allowing them to train full time and have the best coaching, facilities and medical support in the world. Every National lottery ticket and Scratchcard sold across the nation helps come together and provide the funding to Team GB. As such the film focuses on a transformative flock of tickets as they journey throughout the day to each corner of the UK - from the shores of Loch Lomond to the Angel of the North and Giants Causeway, magically transforming the equipment and kit of the heroic training athletes it encounters. The ad culminates at the White Cliffs of Dover where the Team GB athletes stand side-by-side with the UK public to unleash a massive ‘I Am Team GB’ banner. As Creative Director Mike Moloney explains, “We wanted to create the epic, cinematic scenes synonymous with an Olympics launch, yet also introduce a warmth and charm that is sometimes missing when representing our heroic athletic superstars. We wanted the tickets to feel magical and mischievous as they spring to life in the morning sunlight then, once they join together in a flock, to feel graceful and elegant as they sweep through the air and transform our Team GB athletes.” Influenced by the paintings of Norman Wilkinson; his beautiful representations of British landscapes and sense of four seasons in one day, we sought to incorporate stunning lighting and a warm colour palette into the design of the environments. Alongside the films, we designed a toolkit of key artwork for use across The National Lottery's point of sale and OOH campaign across the country. Credits : Client The National Lottery / ITV Art&Graft Designed, Directed & Produced by Art&Graft Music — Nothing But Love by James, BMG Rights Management Sound Design — Grand Central Studios ITN Productions Executive Producer — Jemma Cassey Campaign Producer — Jennifer Collins ITV Executive Creative Director — Tony Pipes Creative Director — Anton Ezer Campaign Manager — Heena Jivan Marketing Manager — Natasha Reddy
- The LeafcutterArt&Graft were commissioned by McGarrah Jessee to design and develop a charming narrative film for Costa Del Mar sunglasses. For Costa’s “See What’s Out There” campaign, we told the story of Leafy a worker ant and his escape from the daily grind to heed the call of adventure and discover that there’s some pretty wonderful stuff in this world- and in himself. This warm and emotive film showcases Costa’s adventurous spirit and aims to build on the emotional connection between consumers and the brand. In turn also attracting a new audience to Costa’s premium and innovative products. Utilising Art&Graft’s skilful blend of 3D techniques and textural, illustrative style; the viewer is immersed in a lush jungle landscape and the suspenseful emotion as we follow Leafy’s trials and tribulations on his daring journey. Epic landscapes give way to minute detail as we see Leafy overcome his trepidation to travel onwards past predators (both natural and human) to reach the culmination of his epic adventure to the sea. “Tasked with bringing this timeless tale of adventure to life, we set out on our own journey too; creating a warm-hearted, cinematic film of the little Leafcutter. Throughout the process this always felt more like we were making a short film rather than a commercial; spending equal time on crafting the narrative storyline and rich, illustrative visual treatment as on the subtle 3D character animation of the finished film. Surely we all recognise a bit of ourselves in the Leafcutter’s quest for adventure. At times we follow the journey in microscopic detail, watching as huge raindrops crash all around, before viewing the same landscapes in glorious wide shots, utilising the full range of scale that animation affords.” - Mike Moloney, ECD, Art&Graft The result is a disarming fable that inspires us all to look further, dip our toes in the water, and live a richer life. Credits — Design, Direction and Production by Art&Graft Creative Director: Mike Moloney Head of Animation: Clement Bolla Creative: Stephen Middleton Producer: Tom Bromwich Animators working as part of the in-house team at Art&Graft: Ricardo David, Tim Kirby, Guitty Mojabi, Florian Mounie, Sam Munnings, Han-Ter Park and Vincent Techer. Music & Sound Design: Brains & Hunch Agency - McGarrah Jessee ECD: James Mikus Creative Director: Joel Clement Writers: Joel Clement, Andy Greenaway and Elliot Nordstrom Art Directors: Joel Clement, Eliott Nordstrom and Bruce Matchett Executive Producer: Meredith Roach Producer: Marlena Villery Client - Costa VP of Marketing: Al Perkinson
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