I’m a Brazilian graphic designer with strong branding and typographic / hand lettering skills. I have 10 years experience in the design industry, and recently completed a Masters degree in Design for Communication at University of Westminster, London.
In all design projects with which I have ben involved, I have always invested significant time and effort in research and investigation, to push beyond superficial responses to clients’ needs, searching for original and compelling solutions.
Projects
- Bossa Nova FontA display typeface inspired by Bossa Nova music, a Brazilian music genre that was one of the first greatest cultural aspects from Brazil to travel around the world. It was very popular in the 60’s and still is respected nowadays. My idea behind this typeface design was to portray Bossa Nova in a more sophisticated way than it usually is, avoiding the Brazilian-carnival-cliche style and mixing elements of classic and modern typography, just like the music mixes elements from Jazz and Samba. The
- Design ManifestoThis manifesto is a collection of 8 things I learned while doing the MA Design For Communication at the University of Westminster in London. The manifesto is called “Rethink” because I believe that this was the biggest lesson I learned in this period. Rethink the way I work with my creativity to my perception of sustainable design. Design is a constantly changing activity and we must be always aware and rethinking our attitudes.
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Work history
Graphic Designer
Freelance
Founder and designer at my one-man design studio.
The main activities I develop are:
• Branding and visual identity
• Packaging and communication design
• Digital design ranging from websites to app design
• Design for apparel
• Harvesting briefings and handling clients
• Developing strategies and working alongside clients from the inception to the completion of projects
• Commissioned works by established branding, web design and app design agencies
Mid Level Graphic Designer
- Blumenau - State of Santa Catarina, BrazilFull Time
Modus Org is an advertising agency in south Brazil, with integrated communication services focused on the fashion market, with national coverage. During the years my main activities were:
• Branding for fashion labels.
• Branding, endomarketing and communication design for textile industries.
• Communication design for fashion campaigns.
• Photography direction for fashion campaigns.
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Skills
- Packaging
- Print Design
- Typography
- Lettering
- Logo Design
- Illustrator
- Indesign
- Photoshop
- UX Design
- Visual Identity
- Hand Lettering
- Branding Identity
Education
MA Design for Communication
- London, United Kingdom
I chose this area because contemporary communication design has a multidisciplinary nature that brings together key subjects in visual communication such as graphic design, typography, digital media, illustration, among others.
Areas of study:
• Visual Identity (practical project, distinction)
• Design research methods (critical reflection essay and practical project, distinction)
• Critical debates in design (lectures and practical project, distinction)
• Business for design (practical project, distinction)
• Design authorship (practical project, distinction)
• Major Project (research chosen topic: ancient German and early Brazilian typography)
Chinese Language
- Nanjing, Jiangsu, China
Areas of study:
• Primary Chinese language
• Listening and speaking
• Pronunciation
• Pinyin
• Chinese characters (汉字)
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