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Adaptable individual who is skilled in recording, interpreting and analysing data in a fast-paced environment. Advanced proficiency in all aspects of Excel. Experienced in preparing detailed documents and reports while managing complex internal and external data analysis responsibilities. A meticulous eye for detail in every area of analysis and marketing combined with a level head for figures, budgets and statistics. Also able to delivers solid, reliable and above all profitable business results. A confident communicator with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking solutions
Responsible for the overall media strategy for Brand and Product Launches in Europe. Working closely with HME media agencies and the marketing departments across all European subsidiaries. Whilst, ensuring the implementation of the European central marketing media strategy fits within the approved guidelines and budgets. Key Responsibilities: - Defining the central media strategy, developing best-in-class media practice and working with local markets to implement - Reporting on media performance to deliver actionable insight to improve media, digital, brand and business KPIs - Review and approve local media plans and work with media owners to ensure innovative use of creative and excellent media and business performance - Be commercially aware of trading offers within our business and competitors that may affect performance - Manage the significant pan-euro media budget with the finance team. Involves annual budgeting, month/quarter/year end, POs & invoicing - Building YoY performance models eg. traffic, orders, campaign performance - Developing media attribution/econometrics models and presenting these findings in a way that can be understood by non-analytical people using effective data visualisations - Provide inflight campaign insight and recommendations, especially around test and learn activities where early insight and potential outcome knowledge is required in order to act upon swiftly - Manage a central agency team of 13.
Responsible for developing, coordinating and implementing marketing strategies to improve company profitability. Showcasing new offerings and directing traffic to the organization website using social media optimization. Key Responsibilities: - Driving new digital sales. - Providing daily Facebook & Twitter feeds on company news. - Writing content for the company’s blog, website and email campaigns. - Using market research to influence marketing strategy and decisions. - Supporting managers in their delivery of sales campaigns. - Applying SEO (Search Engine Optimization) strategies. - Producing professional marketing materials that will help the business to achieve its ambitious growth targets. - Delivering multichannel campaigns across e-mail, web, mobile, and social media. - Working within the agreed budget and deadlines of a set marketing plan. - Strong working knowledge of SAP SuccessFactor
Responsible for developing brands and agencies across Europe implement SEO, Content Marketing and Social Media management. Key Responsibilities: - Management of Digital Marketing teams across a portfolio of clients with a multi-channel approach. - Liaising with Web Development, Design and Project Management teams to ensure delivery of projects. - Creation of strategy for all clients to ensure retention of clients and delivery of digital campaign -Building the brand strategy for the agency and delivery of the social media strategy. - Digital Marketing on all company websites incorporating SEO & Social Media (both paid and organic). - Providing training to different parts of the business to improve digital knowledge. - Google Analytics reporting and goal setting.
Responsible for collecting market data and evaluating information from diverse market sources. Analysing qualitative & quantitative information to support and review new and existing marketing and sales strategies. Key Responsibilities: - Creating and producing market research reports on specific products such as Xbox, Surface and Office 365. - Making recommendations to senior managers based upon research findings. - Defining target markets and opportunities within them. - Processing and analysing raw data into reports for senior managers. - Working with external data suppliers regarding data accuracy and integrity. - Responsible for the development of new dashboards for clients. - Making sure that methods of data collection are effectively and accurate. - Designing effective questionnaires based on activity objectives and market knowledge.
The profitability of any business today is consumer satisfaction and developing an understanding into the psychology of consumers this would vary from their motivations, behaviors, feelings, information processing and decision making. By studying this degree I have been able to gain invaluable skills and knowledge for marketing products and services across a broad range of industries. Part One Modules: Economics 1 Economics 2 Introduction to Marketing Qualitative Research Methods Quantitative Methods 1 Applied Project Student Enterprise Psychology at Work Part Two Modules: Consumer Behaviour Economics 3 Marketing Management Quantitative Methods 2 Research Methods and Data Analysis Cognition 1 Internet Marketing Business Management Part Three Modules: Marketing Strategy Advertising and Branding Effectual Entrepreneurship Crime and Punishment:Theoretical Approaches Consumer Policy Also completed Dissertation - "Self Identity & Consumption: The Need To Consume Luxury Goods"
The Reading Experience and Development (RED) Award is a University scheme that rewards students for undertaking extra-curricular activities as well as helping students get the most out of their experiences in terms of their professional and personal development. It involves 50 hours of activity, which is made up of three different elements: 35 hours of the Core activity(Paid work or internship), 10 hours of Volunteering opportunities and 5 hours of Training and development