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Ascanio Afan de RiveraCostaguti

Industrial Designer

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About me

Industrial designer with experience in product and research design, who has a human centered design approach and interests in innovative technologies.


  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Service Design
  • 3ds Max V-ray
  • 3D Printing
  • Product Industrial Design
  • Package Design
  • Strategy Development
  • Rhino 5
  • Social Innovation
  • 3D Printing Rendering

Work history


Industrial Designer

Assa Studio

Jun 2014 - Jul 2015
  • Researching with Assa Ashuach boundaries of high end additive manufacturing for mass market products and optimizing internet platforms for allowing personalization and optimizing connections between designer > customer > manufacturer > customer. Furthermore, in the process we analyzed market areas which allowed economical sustainability of products manufactured with this technology, production procedure and finishings.


Product Designer

Producto Pop

May 2010 - Dec 2011
  • Demonstrated teamwork skills and briefing interpretation for developing merchandising products and packages for leading brands in Latin-America, the industries varied from luxury liquors to cellphones. The products had to be designed, based on the briefing provided by the client, following the brand’s guidelines, adding innovative features and considering manufactured process. At the same time managing to have the production cost as low as possible without looking cheap.



MA Industrial Design

Central Saint Martis

Aug 2012 - May 2014
  • Renowned course, based on human centered design, applied to design research and development through agile methodology, under the tuition of Nicholas Rhodes, Ralph Ball and Stephen Hayward. The program consisted in applying human centered techniques as trending, ethnography, storytelling plots, between others, on our selfinitiated research, throughout a variety of short projects, with clients as Roche Bobois and Committee Colbert, as well as internal activities and culminating in a 1 year long project.


Industrial Design

Instituto de Diseño de Caracas

Aug 2006 - Jul 2010
  • Degree based on Bauhaus teaching methods, which gave me excellent skills and ability to conduct design process. It gave me the ability to create and innovative designs, by clearly communicating them through the use of sketching, modeling, 3D Modeling and CAD design skills.