Asgrimur Tryggvason

Research Manager

  • LocationLondon, United Kingdom



  • Advertising
  • Digital Media
  • Branding
  • Presenting
  • Brand Management
  • Market Research
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management

Work history


Research Manager

MMR Market and Media Research, Iceland

Dec 2009 - Aug 2015
  • Worked on various Marketing Research projects and consultations Survey experience with: Branding, Pricing, Sensory Testing, Customer Satisfaction Sectors: Charities, Governmental, B2B, Travel, Energy, FMCG, IT and Media Fieldwork management, reporting, presentations and costing Redesigned sampling method from panel to increase possible usage by 15% Project Management (local and international projects) Icelandic Tourist Board - 70 questions, 4.700 answers, 6 languages. Delivered reporting two weeks ahead of schedule and project came in 4% under budget. Managed call centre (20 part time employees, hiring, quality control) Increased the number of successful phone calls pr. hour by 5.6% in the first 3 months