About me
I am an enthusiastic, organised self-starter with strong experience in delivering communications in multifaceted advertising campaigns across a range of channels, specialising in digital. A proven collaborator, I have a real focus on cultivating valuable partnerships with internal and external stakeholders.
With professional marketing experience that spans client, agency and publisher sides, I thrive in a fast-paced environment and can retain a holistic organisation view whilst prioritising day to day deliverables. I am looking for a position where I will use my skills and experience to contribute to a challenging, collaborative environment that encourages creativity and professional growth.
Work history
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Digital Marketing Account ManagerSine Digital
- London, United KingdomFull Time
Sine Digital is a leading performance marketing agency in the theatre and eCommerce.
Responsibilities & Initiatives, include but not limited to:
• Plan, build, implement, report and optimise digital advertising campaigns - PPC, Paid Social and Programmatic - across multiple brands, plays and musicals, working closely with various clients, including marketing and press agencies, producers and other external stakeholders.
• Manage day-to-day running and management of accounts, liaising directly with the client, carrying out all technical changes, managing tracking solutions, analysing and drawing insight from third party analytics data, implementing innovative techniques to maximise campaign performance. Often achieving ROI’s over 1000%.
• Leading account manager on TikTok campaigns. Tasked with training the rest of the team on this platform.
• Responsible for managing copy and creative changes to the company’s managed websites.
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Sales and Marketing CoordinatorSonia Friedman Productions
- London, United KingdomFull Time
Sonia Friedman Productions is one of the West End's most prolific and significant theatre producers, responsible for some of the most successful theatre productions in London, on Broadway and around the world.
Responsibilities & Initiatives, include but not limited to:
• Work closely with Sales and Marketing Manager to propose, develop and oversee campaigns across multiple plays and musicals - which included Dreamgirls and All About Eve, the latter achieving sales of over 95% capacity over the whole run. Playing a pivotal role in the management of the day-to-day relationships of external advertising, creative and press agencies, and suppliers - including briefing and managing workflows.
• Work with media agencies to plan and execute media campaigns, across out of home, digital and print.
• Create and/or brief external suppliers to create marketing collateral and communications, and ensure delivery of creative collateral is within budget, time scales and has received relevant approvals.
• Work closely with producers - both international and local - to ensure all elements of the campaign are collaborative, on brand and approved in a timely manner.
• Manage show specific social media channels - including community management and content, as well as CRM and emails for the SFP brand, developing growth and engagement strategies.
• Introduced a post campaign reporting process to improve learnings for future productions; to identify trends and patterns, and to learn from what had been done well and what could be improved upon - to better understand consumer behaviour and attitudes to help inform future marketing campaigns.
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Skills
- Marketing
- Digital Advertising
- Film Marketing
- Media Campaigns
- Media Planning
- Media Buying
- Creative Briefing
Education
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ExchangeCopenhagen Business School
- Copenhagen, Denmark
Semester abroad, studying International Business, Event and Experience Marketing, and Danish.
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Bachelor of DesignSwinburne University of Technology
- Melbourne, Australia
Major in Digital Media
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