About me
Hi, I’m Ashleen. I’ve recently graduated with a First Class Honours in Business and Management and I’m looking to progress my career within the marketing industry.
I am the founder of GradGirlMarkeketing, a popular marketing blog on Instagram and LinkedIn, as well as a closed Facebook group. Alongside my blog, I work as a Marketing Executive intern at SmashBear Publishing as well as Beauty Columnist for the Grad Bible.
I am currently looking for an entry level digital marketing opportunity.
Work history
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Marketing Executive/Content CreatorSmashBear Publishing
London, United KingdomInternship
I am currently completing a marketing internship with SmashBear Publishing as a Marketing Executive and Content Creator.
My duties involve:
-Managing the social media accounts for SmashBear, creating and scheduling high quality and effective content weekly.
-Orchestrating high impact campaigns, creating effective marketing media for Instagram and Twitter including polls, newsletters, visual trailers and advertisements for the launch new book launches such as Storm’s Child.
-Supporting with weekly inspiration on brand aligned content ideas to share across multiple digital channels.
-Highly skilled in content creation as I create in-house graphics to boost engagement across our platforms.
-Conducted competitive research, reviewed previous content and analytics portraying strong knowledge in Microsoft Office programs.
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FounderGrad Girl Marketing
London, United KingdomFull Time
In July 2020, I decided to take on a new adventure by starting my own Instagram blog after being inspired to step into the marketing industry to showcase my work as well as sharing my knowledge with others.
I am the founder and owner of popular blog Grad Girl Marketing, an online community spread across 3 platforms, aimed to inform and inspire students and recent graduates as well as female professionals within marketing to achieve their career dreams through sharing relevant career and marketing resources.
-Content creation and social media management: since the launch, I have accumulated a collective following of 5000 individuals across Instagram, a closed Facebook group and a Linkedin business page.
-Scheduling, planning and executing on trend content to drive interest and awareness of the marketing industry.
-Weekly Fempire series: providing career advice from female professionals to young and budding marketers. This series has previously featured female professionals that have worked at the likes of companies such as Harper Collins, Cadbury and Coca Cola, amongst others.
-Highly skilled in content creation, graphic design, social media management, scheduling, content writing, community management and building, proofreading and editing.
Skills
- Blogging
- Marketing Analytics
- Marketing Branding
- Social Media
- Social Media Management
- Social Media Marketing
- Content Marketing
- Microsoft Office
- Creativity
Education
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BScBrunel University London
- London, United Kingdom
Notable Modules:
-Introduction to Accounting
-International Business Environment
-International Marketing
-Entrepreneurship and Small Business Ventures
-Strategic Management
And have recently completed a dissertation based on influencer marketing and purchase intentions, titled 'The rise and phenomenon of influencer marketing on Instagram and its impact on the purchase intentions of students', which achieved a 1st class grade.
Experienced presenting and communicating individually researched ideas and proposed them in front of an audience of 30 students for my Marketing Communications module in year one and year three.