About me
Artist turned designer.
Photographer.
Graphic Designer.
Occassional illustrator.
Design researcher.
Creative thinker.
Trainee Art Director @ BBDO who sometimes also writes copy.
Projects
- Hairy Sound"Hairy Sound" Advertised brand: Braun, P&G. Headline and copy text: Sounds like you need an ear trimmer. Braun Exact Series EN10. Advertising Agency: BBDO Proximity, Düsseldorf, Germany. Executive Creative Director: Michael Funk Creative Director: Olaf Reys Art Director: Ashleigh West, Sebastian Steinhoff Copywriter: Michael Funk 3D Artist: Blickfang, Klaus Jung Published: April, 2013
- Angles. Objects. Design.A university research project about 'photography & perspective' and 'individual perceptions of mass produced objects.' Based on photos of MacBooks from individuals around the globe. We are living in a world where design is no longer made for the individual. Identical products are mass produced, and instead of objects being made to fit people, people are made (forced) to fit the products available. What will always be unique however, is the way an individual interacts with the product, which is completely shaped by the user. It reflects their intentions, working habits and personality. Photography is a medium of communication. The question we are asking is who shapes the photograph, is it the subject or the photographer? And is the quality of a photograph, is it due to the camera or the competency of the photographer? Bringing these two ideas together, what happens when you ask hundreds of people, from different countries and cultures to photograph the same object? An object which is a mass produced ‘design’ object and a big part of the work of design students globally , how is this shaped by the user/viewer/photographer? Images have been collected from design students and other people from all around the world, and are asking them to take the photo with an intention in mind. To contribute and be part of this project is simple, take a photograph of your MacBook computer, in any way that you like (in high resolution) and send it through to photosofmac@gmail.com Completed at the Köln International School of Design. By Ashleigh West and Andreea Rusu. Supervised by Prof. Dr. Uta Brandes and Prof Dr. Michael Erlhoff. With thanks to Janina, Mario, Johanna, Ada, Silviu, Anna, Til, Johannes, Philip and Jan. Photographs of the event taken by Anna Shapiro (annuanet.com)
Work history
Events & PR Assistant
Assisting with the Universities corporate events
Trainee Art Direction
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Traineeship in Art Direction with BBDO Proximity in Düsseldorf, Germany.
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Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Exhibitions
- Typography
- Advertising Design
- Final Cut Pro
- Indesign
- Photoshop
- Word
- Lightroom
Education
Integrated Design Exchange with University of Western Sydney
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Academic and Cultural Exchange Program in Integrated Design.
Event Organisation, Interface Design, Exhibition Design, Service Design
Art Design Exchange with University of Western Sydney
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Book Design, Typography, Painting, History of Art & Wearable Art
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