Senior marketing and communications professional with 10 years’ experience across B2B and B2C within the environment, sustainability, urban development, built environment, transport and infrastructure and not-for-profit/NGO sectors, with 6 years’ experience leading and managing marketing functions for SMEs. Extensive experience in developing marketing strategy, budgetary responsibility and responsibility for developing and managing teams, in addition to working directly with Executive Boards to develop marketing and communications strategies. A skilled communicator, a natural storyteller and an inherent writer; an expert at understanding audiences to craft meaningful, creative messaging, targeted communications and impactful copy. Skilled in the planning, project management and delivery of successful campaigns across integrated channels, digital, print, and PR. I have a keen commercial awareness and the ability to quickly understand businesses to help them grow, succeed and meet their commercial goals.
Overall responsibility for leading and managing the marketing and communications for one of the UK’s leading ecological and environmental consultancies within the built environment and urban development sectors. My role comprised of developing marketing strategy and managing the execution of full-mix marketing activity across 6 regional offices and market regions, working with the regional heads of offices. I lead a small marketing team and report directly to the board of company directors. • Responsible for embedding marketing and communications into the organisation’s 5 Year Business Plan and leading on developing annual strategy, regional marketing plans, and managing regional and centralised budgets. • Developed full multi-channel marketing and PR campaigns to launch into two new operation regions with the opening of two new offices, generating key press coverage and sales leads and resulting in both offices surpassing acquisition growth targets and tripling staff numbers within a year. • Promoted to the senior management team and regularly inputted into shaping the overall direction and day to day running of the organisation and advocating for marketing at leadership level. • Managed communications in relation to the acquisition of a competitor, Arbeco, and then took on subsequent responsibility for managing the marketing for this as sub-brand within the group moving forward. • Developed strategy and messaging for product launches with key successes including the launch of a CSR initiative to promote education and community engagement in the construction sector, with a multi-channel marketing & PR campaign that lead to 26 pieces of press coverage with reach of circa 3.5 million people. Other key successes also included leading on product development and communications for the launch of a number of new service lines. • Introduced client nurturing and retention strategies into the organisation’s marketing, including the automated e-mail marketing programmes and the development and implementation of CRM best practice company-wide. • Introduced lead generation and awareness raising strategies through the development of strategic content marketing and thought leadership initiatives, repositioning the organisation to be a leading thought leader in the sector. • Introduced the development of content marketing and thought leadership as a brand key awareness raising and lead generation tactics into the organisations marketing strategy. • Full responsibility for the creation, development and management of all marketing activity and output channels across the organisation, including all owned, earned and paid channels, including: website, e-mail, print, direct mail, social media, SEO, PPC, advertising, sponsorship, and strategic partnerships. • Developed B2C training and education courses as both a thought leadership initiative and a new revenue
Responsible for two divisions of Addison Lee; the global arm of the Addison Lee business that included bespoke high-end chauffeur driven tours, international transfers and concierge services and responsible for singlehandedly establishing the marketing function for the green eco-friendly subsidiary sub brand of Addison Lee, WestOne Cars. Addison Lee Travel Desk • Managed the creation of all e-mail communications including newsletters, product mailshots and other e-mail marketing communications and developed the brand voice across these communications. • Created engaging content for the website and developed plans to expand this section. • Played a key role in further developing the Travel Desk’s product and client nurturing strategy to maximise revenue from existing clients. WestOne Cars • Created and developed all web content including new product pages and content marketing • Responsible for introducing, creating and managing all e-mail marketing communications, with responsibility got design or project managing external design teams. • Worked closely with the sales team on running promotional offers, developing sales communications and other business development strategies that resulted in a 20% increase in turnover for FY 13-14.
Ecoigo (Innovative eco-friendly taxi & minicab service based in London) • Strategy - Solely responsible for the set-up and establishment of the Marketing and PR department by running all aspects of on a day to day basis and for developing the communications strategy with the CEO. By working closely with the sales team this lead to new sales in the year 2013 accounting to a 100% increase on annual sales figures. • Rebrand & Brand Messaging – Project managed the rebranding process including development of new branding and logo with an external design agency, along with brand repositioning, website development, and had the sole responsibility for developing new targeted brand messaging which involved creating the new brand identity through tone of voice, language, product copy, marcomms channel content that was used throughout all subsequent communications. • Website Development & Mobile Apps – Oversaw and project managed the development of a new website with an external web developer in-line with the new brand identity and was responsible for creating new web copy for every page of the site, as well as subsequent day-today management using CMS. I was also responsible for managing the rebranding and redevelopment process of the mobile booking applications. • Marketing Collateral – Was responsible for the design, production and content creation of all printed and digital communications including the company brochure, flyers, sales and product literature, and all other printed material project managing with external third party design agencies and print production companies where appropriate. • E-mail Marketing – Introduced client retention marketing programme and was responsible for producing and creating all e-mail communications from periodical newsletters to product launch campaigns as well as overseeing content of external sales communications. • PR/Social Media – Developed PR campaigns and produced a number of press materials which brought in coverage including a double page spread in the business section of the Evening Standard. I was also responsible for managing the social media channels and creative all content.
• Press Office – Responsible for dealing with press enquiries and proactive pitching to media targets to generate coverage, cross brand mail outs, sample call outs, liaising with clients to create press materials. Successes included securing coverage in the Huffington Post to FHM. • Copywriting/Blogging – Experienced in writing interesting and engaging copy, from producing a range of press releases for varied targets and purposes and creating digital copy and content for client and in-house blogs and social media. • PR Strategy – Brand media planning included creative input in the rebranding of Oxfam to be more fashion press worthy with the creation of a new look book and PR strategy, along with ongoing development. • Website/Social Media – Used CMS to update and develop the agency website including creating individual client brand content. I also updated and managed various client and internal social media channels. • Events – Involved in the planning and running of events including Oxfam and Pants to Poverty presence at Bestival, a multi brand press day, and a high profile film premiere of ‘Bill Cunningham: New York’ at the Soho Hotel in conjunction with Grazia magazine, attended by leading fashion figures and celebrities. ________________________________________
• PR – Responsibilities included copywriting for key press releases including the SS12 collection release, Estethica London Fashion Week Exhibition release, and the On-Schedule British Fashion Council LFW Film release, which garnered extensive fashion press coverage. • Marketing – Managed creative writing project collaboration project with creative writers to produce printed marketing materials to accompany each garment, I wrote and distributed an accompanying press release that lead to the project itself being featured in UK Vogue. • London Fashion Week, Event Planning – Involved in all strategy and planning for SS12 Collection presentation at London Fashion Week at Somerset House and the accompanying Estethica Exhibition. I used impeccable organisational skills in all stages of planning to ensure the success on the day. • Management – Managed the marketing, sales, and PR team throughout my time at the company, which was made up of a small team of intern assistants as well as also occasionally being involved in managing a wider team as a whole.
• PR/Press Activities - Involved in all PR activities from managing relationships with partner fashion brands and organisations, liaising with celebrity ambassadors, maintaining and developing media networks, dealing with press enquiries and sending out press releases. • Events Project Management - Was the lead organising and managing all events including an event at the Houses of Parliament, hosted by Baroness Lola Young and attended by industry professionals in fashion, sustainability, media and politics. I was also lead in organising an exhibit stand at the Ethical Fashion Source Expo and the initial stages of planning and strategy for the All Party Parliamentary Group for Sustainability and Ethics in Fashion with Baroness Young at the House of Lords. • Copy Writing/Social Media/Marketing – I regularly produced succinct, informative and engaging content for press releases, web communications and print marketing. I had the sole responsibility for managing and developing the global social media which involved producing strategic content for Facebook, Twitter, Tumblr, and the online blog. • Website Redevelopment - Key member of a very small collaborative team involved in the redesign of the website from initial concept inception right the way through to the launch stage by successfully managing the project to extremely tight deadlines.