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Ashley Calder

Freelance Copywriter


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About me

Nobody understands your brand as much as you do, so it’s natural to worry whether someone other than you will be able to write your content. What if the copy doesn’t sound like your business? And how is someone else ever going to know all they need to know to write about your stuff? Here's the secret...research. Before I write anything, I get stuck in with researching your brand with market research, social media, web analytics and customer reviews so we learn about: ☓ what your customers want, ☓ which objections we need to overcome, ☓ your brand’s personality ☓ the style of writing that’s best for you ☓ ...and which words will touch the hearts (and wallets) of your customers Some client testimonials (more provided upon request): ––––––––––––––––––––––––––––––––––––––––––––– Client Testimonials... ★ "Ashley understood what we wanted and delivered MORE than we expected. She really understands marketing, SEO and eCommerce.” – Rebekka Atz of ★ "Ashley is very attentive, creative, and enthusiastic. Her quality of work surpassed many of the experienced freelancers out here” – Junie Lee of Junie Living –––––––––––––––––––––––––––––––––––––––––––––


  • Copywriting
  • Product Descriptions
  • Brand Strategy
  • Analytics Research
  • Marketing
  • B2B Marketing
  • Brand Marketing
  • Writing
  • Business Writing
  • Creative Writing

Work history


Freelance Copywriter


Apr 2016
  • United Kingdom
  • Freelance


Marketing Manager

TradeCut Neon

May 2012
  • London, United Kingdom
  • Full Time
  • I left this job to take my copywriting business full-time. TradeCut are makers of neon signs for well-known restaurants and art galleries. Starting out as a marketing assistant, my role grew to manager where my role included: – Copywriting for web content and promotional material – Landing large contracts with direct marketing – Assisting our designers with client copy – Creating visual brand identities for clients I learned a lot from this job, but I also credit my ability in copywriting to the hundreds of hours I've devoted to studying the art through online courses, mentors, marketing books and successful results with my clients.



Hubspot Inbound Marketing Certification