About me

I’m a London based Creative with a background as an Art Director, Creative Director and Photographer. With a degree in Graphic Design and an advertising background at agencies such as Adam & Eve DDB, McCann Erickson and in-house at TK Maxx, my approach offers an ad man's thinking, an art director’s processes and a photographer’s eye, all rolled into one. Building brand identities, content creation, marketing and visual communication are my passions and with recent photo library roles as Deputy Director of Photography at Getty Images and Creative Director at Image Source, these were in evidence as I art directed and oversaw the agencies’ photography, producing imagery that connected profitably with customers worldwide.

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Projects

• 3

  Domeble Branding - Social MediaI created and wrote a series of movie-themed posts, edited from Domeble's extensive image collection, to suit selected well known films. This is an ongoing way of showcasing photographs from the image library, aimed at the automotive industry, who license the imagery to use in their advertising. Films in the series so far include Thelma & Louise, Lawrence of Arabia, Tron and Bladerunner. The Italian Job and Lock, Stock and Two Smoking Barrels are shown here.
• The Football Association and Teenage Cancer Trust
• The Spirit of Bacardi
• Loake Shoemakers Campaign
• Teenage Cancer Trust Re-Brand
• Artisan Lifestyle and Business shoots

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Projects credited in

• Image Source ISA brand video to shift perceptions of what stock imagery is and isn't amongst stubborn creatives!

Work history

Imagery and Creative Content DirectorDomeble
Oct 2019London, United KingdomFreelance
Managing day to day creative operations and productivity and building and maintaining contributor and customer relationships. Domeble are experts in creating premium quality content for CGI, HDRI and VR production with an emphasis on the evolving requirements of visual communication, primarily in the automotive sector.
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Creative Director and PhotographerAshley Jouhar
Mar 2018London, United KingdomFreelance
- Visual consultancy, content creation, photo editing, ideas generation, shooting and art directing varied marketing content for clients.

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Skills

• Creative Art Direction
• Photography Shoots
• Creative Direction
• Shoot Production
• Photo Editing
• Client Presentation
• Branding
• Portraits
• Concepts
• Advert Creation