Twenty three year-old with a great interest in helping my generation solve tomorrow's challenges, I studied at Glenthorne High School Sixth form and served as Master Cadet in the UK Cadet Programme. During this time, I gained an Apprenticeship at Facebook on the Politics and Government team for the Europe, Middle East and Africa region. The Apprenticeship started as a relatively back office job: compiling reports and dealing with operational requests for high level clients. Very quickly, however, I progressed to representing Facebook at major events such as the UK party conferences, during which I fielded questions and provided on-the-ground operational support to clients such as Frans Timmermans. My client list quickly grew and I started to take on partners from across the region, ranging from Prime Minister David Cameron, the Secretary General of NATO Jens Stoltenberg, Commissioner Frans Timmermans, and the Jordanian Government. As my digital work grew so did my geographical presence, delivering workshops on operational activities on Facebook & Instagram. I conducted the first ever live political Facebook Q&A in Poland following numerous outreach visits to Warsaw. This event was quickly followed with the Q&A’s from every major political party in the 2015 UK Elections.
After my Apprenticeship with Facebook ended I secured a consultancy contract with NATO working out of Brussels. In this capacity, I advised and set out their 2016 social media strategy, including the Warsaw Summit. I met with video production departments from all over the military and civilian spectrum within NATO, which required an in depth knowledge of each client’s needs, wants and desires.
Throughout my educational, apprenticeship, and consultancy phases of my emerging career, I have developed a strong interest in values-based success which I think fits well within the overall mission of technology companies. I hope that my unique background, my ability to embrace 21st-century technologies, and my creative strategising will be an asset to any business.
Work history
Media PlannerParamount International
London, United KingdomFull Time
Set up and deliver On Air Campaigns.
Provide in depth data analysis to devise and recommend strategies and evaluate periodically Carry out post campaign analysis, presented to wider teams and identify learnings. Coordinate with the Creative department to make sure campaigns air on time and are in line with the brief.
Work closely with Marketing to ensure the Off Air Campaign compliments the On Air activity.
Head of SocialThe Hook
- London, United KingdomFull Time
Evaluating current advertising campaigns and making improvements for the future ventures Carrying out A/B testing on new concepts and ideas.
Liaise with creative and sales to help design a concept that meets and exceeds the brief. Coordinate ads spend live data and adjust accordingly.
Own the data reports and social media metrics provide action plans accordingly. Develop new partnership opportunities.
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Skills
- Analaysis
- Adaptability
- Communication Skills
- Strategy
- Client Services
- Strategic Planning
- Project Management
- Social Media
- Marketing
- Brand Management
Education
C
C
Apprenticeship in Digital MarketingCity and guilds
- London, United Kingdom
City and Guilds qualification alongside working at Facebook.
Awards
J
J
Jack Petchey AwardJack Petchey
For outstanding achievement.