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An ambitious recent postgraduate from Nottingham Trent University with extensive retail experience, blended with visual merchandising and digital marketing. With a deep understanding of consumer behaviour and the ability to transfer theoretical knowledge into practice, I began lecturing at a postgraduate level. I aspire to innovate business development whilst increasing awareness and knowledge accessibility through ethical, strategic merchandising and marketing efforts, with a firm focus on strategic alliances, social responsibility, communication, critical paths and sustainability. Therefore, I am actively pursuing strategic roles within merchandising and marketing.
Digital marketing consulting for a small kitchen design and supply company, mainly focusing on social media outreach and improving brand awareness through the development of strategy.
Full-Time manager of a 14 member sales team within the second largest regional branch, reached $2 million annual net sales. Managed roll out to plan, quality and cost variables within digital marketing, visual merchandising, and operations. Visual Merchandising (VM) •Supported the analysis, development and creation of store’s impactful visual displays •Maintained product assortment and tracking through clear communication with senior stakeholders Digital Marketing •Analyzed and synthesized content performance to identify key opportunities •Optimized curated weekly strategies by integrating store-specific and headquarters’ objectives •Strategic collaboration and delegation to increase platform differentiation and creative edge Business Operations •Conducted scheduled and ad-hoc analysis of sale, product and key drivers •Facilitated fit-to-purpose man-hour planners and targets to increase optimization and productivity •Accountable for implementing new hire and seasoned member training methods on customer service, rapport building to directly impact sales and loss prevention leading to a shrink < 2%
Intern for a local menswear and womenswear designer specializing in occasion wear. •Facilitated model recruitment, fittings, events planning and photo-shoot creative directives. •Featured at Boston Fashion week 2013.
Full-time manager of 5 sales associates within a fast fashion environment. I centered my role around VM, staff development, loss prevention, customer relations and conversion: approached $1 million net sales. Visual Merchandising •Tracked and analyzed weekly product reports to determine key drivers and product placement •Curated bi-weekly and monthly floor plans by Interpreting headquarters’ visual guidelines and industry trends to fit store environment and core customer Business Operations •Conducted scheduled and ad-hoc analysis of sales, product categories/units and key drivers •Implemented training methods on customer relations, rapport building, styling and loss prevention •Implemented customer awareness loss prevention measures to ensure active loss elimination, resulting in a 3% shrink reduction
Collaboratively managed team of 3 sales specialists as the full-time assistant to the Concession Manager. Took on responsibility for rollout and analysis of VM, typical week operations, loss prevention and sales. •Produced an internal audit compliance standard, resulting in attaining a shrink of >1% and being awarded location with the lowest shrink in the North East. •Conducted weekly comparative analysis reports (trade and business ledgers, and product reports) •Merchandise calls with allocator to ensure demographic and geographic appropriate product was in shop and met the needs for bi-weekly floor sets. •Attended the ‘East Coast Assistant Manager Conference’ 2012 to discuss practiced strategic methods and planning for upcoming seasons within the scope of sales and training & development •Visual Merchandising Internship: Summer 2012- Worked alongside the Visual Merchandise Manager at the Boston Flagship location.
Sales Specialist within the Fashion Accessories department, due to high interest, additionally obtained VM, vendor relations, and product category experience.
MA in Fashion Marketing from the Fashion Marketing Management and Communications program, graduated with Distinction. • Individual thesis ‘Strategic Alliances: a UK SME Paradigm’ focussed on the suitability of ethical fashion organisations working with multi-stakeholder initiatives. Using qualitative research methods and a multi-theoretical approach, an analysis was formed on a combination of brands and multi-stakeholder initiatives. The findings were underpinned by business ethics, social responsibility, Triple-Bottom-Line and social constructionism, creating innovative, strategic business development recommendations • Academic article and infographics in conjunction with Labour Behind the Label, highlighting labour rights, living wages and the critical paths: “Transparency in Communication: How are Fashion Brands Currently Communicating their Purchasing Practices?”
Graduated with a degree in Fashion Marketing & Retail Merchandising.