Ashton Moran
Available

Ashton Moran

Graphic DesignerBarnsley, United Kingdom
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Craig Oldham
Ashton Moran
Available

Ashton Moran

Graphic DesignerBarnsley, United Kingdom
About me
I am a conceptual graphic designer who challenges the line between what is design and what is considered art. Much of my work is centred around people; it repeatedly explores our engagement with each other as human beings, as well as focusing on the beauty of everyday life. Revealing ordinary things from an unusual viewpoint, I use discursive designs to allow my audience to make their own decisions about the subjects I have explored.
Projects
  • The British Allotment
    The British AllotmentA chair that can no longer be sat on, A tyre that can no longer stop a car, A bathtub that fails to hold water, A fence panel that didn’t fit, A cone that’s wandered from the road, A beer can that’s all out of Beer. This exhibition piece focuses on the reuse of objects in British allotments. All of these items ready for retirement in their chosen Allotment to await the day they can truly no longer be used. The display will repurpose used items and show them having one last go at being an object with a job, although it almost certainly won’t be what they were originally created for. The show will have both physical pieces and photographic images, showing allotments that have adopted this attitude of reusing everything they possibly can.
  • By Order of the Committee
    By Order of the Committee The WMC (Working Mens Club) celebrated its 150th birthday in 2012, but over the past 3 decades before that the number of WMC’s in Britain has halved from 4,000 to 2,000, a worrying statistic for any institution or organisation. As a 90’s child of a working class family I find myself looking back at WMC’s with a fond sense of nostalgia, vaguely remembering the family gatherings for a distant relatives 32nd birthday. Long past their peak nowadays most WMC’s struggle for custom and have to put in extra effort to pull in customers, even such phrases as having a ‘turn’ on at the club aren’t recognised by much of todays youth. The history of the WMC is full of conflict mainly focusing around the issue of gender equality. The clue is in the name, originally WMC didn't even allow women inside, however even as late as the early 2000’s in some Clubs women would not be allowed to be full time members. It was later made law to allow women to be allowed into clubs and allow them to be full time members in the year 2007. As well as being connected by their recent decline, most clubs have a certain aesthetic, that seems to be accidental in its appearance. In the pursuit of neutral and cheap furniture the majority of clubs share a certain style and it just so results in the typical look of a working mens club. They have in a sense created their own artistic style that is a thing of beauty. In this project the aim is to use the aesthetic and sense of nostalgia already created to help save or preserve the memory of the WMC. By order of the Committee, is working men's club brand and style guide. The book makes it possible to recreate a typical WMC, by telling the reader how to keep the original style that has been created by the clubs of old. The piece includes both original photography and a collection of nostalgic family photos showing the unique decoration that WMC’s often abide by. The Tone of voice in the project is set so a member of the local club can pick up the book and understand it as well as designers. I feel that this project is important in playing a role in the documentation of this once booming industry that has a place in so many peoples hearts. It would be a great shame to loose such strong places that have their roots in the working class culture, although I feel sadly that this will be the case eventually. This guide will hopefully inspire someone to start up a fresh club, or will encourage change amongst the WMC’s of the present to update into the 21st century.
  • Beating
    Beating This book was created to give ‘outsiders’ a view into the world of beaters or as it is more commonly known bird shooting/hunting. In this study I have focused specifically on pheasant shooting, and I have documented the day of a beater, from the start of their day to eating the birds they have hunted. The book does not celebrate or promote hunting nor does it show it in a negative light, it is simply a documentation which allows the viewer to form their own opinion on the matter; this is achieved by showing the images in the book alone, with no text to offer any sort of explanation (excluding the first page). The books cover is made of tweed which is the main material worn by the shooters.
Skills
  • Adobe Indesign/illustrator/photoshop
  • Photography
  • Guitar
  • 5. Illustration
Education
    BA (Hons) Graphic Design - First Class
     - Sheffield, United Kingdom
Awards
    One of the best graduates outside of London for 2017
    Named as one of the best graduates outside of London for 2017 by Creative Bloq http://www.creativebloq.com/news/new-talent-2017-best-graduates-outside-london/5