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A versatile digital marketer with a sound understanding of the digital customer journey and experience creating successful social media strategies, content plans and paid social campaigns. Having recently completed the Squared Online digital marketing certificate and the AdWords fundamentals exam, I’m looking to combine my skills and previous experience with my creative mindset and interest in fashion, retail and music.Locked Pro Plan feature
Sponge Marketing is a PR & Marketing agency specialising in sports and destinations. I am creating successful social media plans for clients to launch their online presence, generate awareness, manage their community and create substantial positive sentiment around their brand and events. I have successfully implemented paid ad campaigns to increase brand awareness, video views and generate leads for clients. During my time here I have: Created successful social media plans for clients and launched their online presence Over a 4-day period I generated 499K impressions, 351 new followers, 3.9K engagements and substantial positive sentiment around a single sports event I have successfully implemented paid ad campaigns through Facebook Business Manager to increase brand awareness, video views and generate leads for clients I successfully launched and continue to manage a triathlon charity race team made up of influencers that promote brands to raise money for charity
Selec.to is a digital work tool for the fashion industry that helps emerging brands connect with professionals including buyers, press and bloggers. My role involved: - Helping copy write this pre-launch B2B website and improve the user experience - Researching and pre-making blog content to generate business leads - Creating presentations for investors, brand partners and bloggers - Successfully completing extensive product testing and bug reporting - Defining the target audience and tone of voice to be used in marketing efforts
A unique new social music network launching in 2016. Crowdmix brings people and music together creating a whole new way for artists to communicate with their fans about music, provides the industry with the most powerful brand engagement platform in existence, and fans with preferential new music content. My role at Crowdmix involved outreaching to digital influencers including fashion bloggers, YouTubers and talent managers in order to develop and maintain partnerships with them. My responsibilities included: - Successfully pitching to YouTube creators to develop partnerships with them - Successfully signing up some of the biggest Fashion & Beauty channels in the US & UK - Representing the company at YouTube focused events in the US & UK - Using tools including Salesforce, SocialBro, Fashion Monitor and Hootsuite
Among the First was a new online menswear retailer that went live the week before I joined, my role was to generate an initial presence for them online and start driving traffic to the site. By the end of 3 months we went from 0 to 300 unique monthly visitors. - Created a social strategy to drive traffic to this newly launched online retailer - Wrote blog posts with the aim to drive readers to specific product pages - Used Google Analytics to develop weekly reports on performance - Outreached and maintained relationships with new brands to feature in the store
I gained a holistic understanding of how mobile, social, PPC, analytics and programmatic efforts work together to form the wider digital marketing strategy as well as developing a thorough understanding of the modern customer journey.
BA (Hons) Fashion Marketing – 2:1 Modules covered marketing and branding, retail auditing, e-commerce, trend forecasting, buying and merchandising, CSR, strategic planning and market research.