A versatile digital marketer with a sound understanding of the digital customer journey and experience creating successful social media strategies, content plans and paid social campaigns. Having recently completed the Squared Online digital marketing certificate and the AdWords fundamentals exam, I’m looking to combine my skills and previous experience with my creative mindset and interest in fashion, retail and music.
Projects
- Diamond DogsThe Diamond Dogs is a brand new platform for youth culture catering to 17-21 year olds in the UK. With an inspirational philosophy The Diamond Dogs aims to empower this generation who feels discouraged and dissatisfied, while providing a true-life cultural context to the world around them across our 4 main pillars; Art, Music, Fashion, News & Events. Enlightening young people by highlighting bands, artists, designers, and individuals who are living with a new code of thinking, The Diamond Dogs w
Work history
Social Media Executive
United Kingdom, LondonFull Time
Sponge Marketing is a PR & Marketing agency specialising in sports and destinations. I am creating successful social media plans for clients to launch their online presence, generate awareness, manage their community and create substantial positive sentiment around their brand and events. I have successfully implemented paid ad campaigns to increase brand awareness, video views and generate leads for clients.
During my time here I have:
Created successful social media plans for clients and launched their online presence
Over a 4-day period I generated 499K impressions, 351 new followers, 3.9K engagements and substantial positive sentiment around a single sports event
I have successfully implemented paid ad campaigns through Facebook Business Manager to increase brand awareness, video views and generate leads for clients
I successfully launched and continue to manage a triathlon charity race team made up of influencers that promote brands to raise money for charity
Digital Marketing Executive
- London, United KingdomFull Time
Selec.to is a digital work tool for the fashion industry that helps emerging brands connect with professionals including buyers, press and bloggers.
My role involved:
- Helping copy write this pre-launch B2B website and improve the user experience
- Researching and pre-making blog content to generate business leads
- Creating presentations for investors, brand partners and bloggers
- Successfully completing extensive product testing and bug reporting
- Defining the target audience and tone of voice to be used in marketing efforts
+ Show more
Skills
- Fashion
- Music
- Google Adwords
- Google Analytics
- Illustrator
- Indesign
- Photoshop
- Word
- Premier Pro
- Social Content Strategy
- Paid Social
- Social Media Marketing
- Account Executive
Education
Google Digital Marketing Certificate
I gained a holistic understanding of how mobile, social, PPC, analytics and programmatic efforts work together to form the wider digital marketing strategy as well as developing a thorough understanding of the modern customer journey.
Fashion Marketing
- Winchester, United Kingdom
BA (Hons) Fashion Marketing – 2:1
Modules covered marketing and branding, retail auditing, e-commerce, trend forecasting, buying and merchandising, CSR, strategic planning and market research.
Awards
Work with the most digital appeal