Assia Faheem
Available

Assia Faheem

Creative / Graphic DesignerLondon, United Kingdom
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Assia Faheem
Available

Assia Faheem

Creative / Graphic DesignerLondon, United Kingdom
Projects
  • ZSL - Land of the Lions
    ZSL - Land of the LionsIn the summer of 2016 the Zoological Society of London had the reopening of the lion enclosure rebranded as the Land of the Lions. The brief was to create an installation within the retail gift shop to interpret the Indian styled branding used in the animal enclosure to cross over and be communicated in the commercial department for the introduction of the Land of the Lions products to be sold in the retail shop. Working alongside the interpretation team, one of the key elements used within the Land of the Lions enclosure was the Indian flower garlands. So using this element as my sole medium to represent the newly introduced Asiatic Lions I created a Installation of a lions head made out of flower garlands within the retail main gift shop to be used as a visual merchandising installation piece alongside the products. This was also so customers could find a connection from their experience at the enclosure to when they are shopping at the gift shop.
Work history
    T
    T
    Commerical CreativeThe Zoological Society of London
    London, United KingdomFull Time
    Responsible for the creative direction of the retail units working alongside the events, buying and merchandising, marketing and interpretation teams. Key responsibilities included shop window displays, creating installations to represent key campaigns and events happening within the zoo, visual merchandising of all the retail shops, designing and setting up of pop up shops/units, creating planograms, merchandising of new products, promoting the ZSL brand message of conservation and creating POS within the brand guidelines.
Skills
  • Videography
  • Photoshop
  • Director of Photography
  • Screen Printing
  • Hand Printmaking
  • Letterpress
  • Stop Motion
  • Adobe CS
  • Craftmanship
  • Graphic Design