Astrid Larue

Project Manager - Digital brand content

  • LocationParis, France



  • CSS
  • Html
  • Project Management
  • Wordpress
  • Illustrator
  • Indesign
  • Office
  • Photoshop

Work history


Project Manager Digital Brand Content

Bouygues Telecom

Feb 2016
  • Brand content - Producing brand content operations on the Bouygues Telecom websites to embody the signature "we love technology" Landing pages : Brand and pedagogic contents - Concepting, making and piloting editorial and video content on websites to promote commercial activities, brand preference and customer support - With coordination with digital teams : making perceive those items in the customer itineraries (online shop and customer area) Youtube channel - Editorial strategic recommendation and implementation - Animating and updating Picture library - Monitoring (renewal of the library with new pictures) - Watch of the copyright


Studio Manager

Bouygues Telecom

May 2015 - Jan 2016
  • Management of the design studio (5 designers and web designers) - Traffic management - Receiving briefings from internal clients, priority management, monitoring and controlling the production - Guaranting the good application of the brand design guidelines - Verifying the consistency between briefings and the final projects - Accompanying the collaborators to apply the new brand visual identity (new logo, new design guidelines ...) - Enhancing the process between MOA, web designers and web developers


Web Project Manager

Bouygues Telecom

Jul 2014 - Apr 2015
  • Bouygues Telecom is a French mobile phone, Internet service provider and IPTV company, part of the Bouygues group. Missions : - Animating the website homepage - Creating landing pages about the brand - Management of the corporate website (Wordpress) - Activity reporting Methods : - Project management (Agile, Scrum) - Coordinating design and technical teams - Framing projects - Collecting needs in order to briefing - Debugging - Respecting time limits >> Videos : - Video production : briefing, coordination with the agency - Management of the Youtube channel