About me

Hi, I’m Astrid👋 I help businesses in the hospitality, travel and tourism sector grow their social media presence through strategic planning and engaging content. With over 5 years of experience in social media management, I’ve been lucky enough to work with some incredible brands across the globe such as Bosch Home and Garden, Erasmus + and NSK Global. Now I’ve taken the leap into a full-time freelance career with the goal of helpings brands unlock their full potential through consistent and valuable content to nurture and convert potential customers. We all know how valuable our time is, and how confusing social media marketing might be, so let me take care of that for you so you can focus your time and energy on serving your clients. If you're looking for social media management support, drop me a message today. I'd love to hear from you! 💌 socialwithastrid@gmail.com

QuestionsProjectsExperienceTeam

• What sort of blogs do Social Media Managers create to help attract clients to your website?💌🤞
• Hi everyone, I've taken the leap into a freelance career in Social Media Marketing - if anyone is looking for support, drop me a message💌
• I'm looking to connect with freelance social media managers to connect with on socials!

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Work history

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Social Media ManagerPull the Pin Agency
Oct 2022 - Feb 2023Birmingham, United KingdomFull Time
Worked at an exciting start-up in the heart of Birmingham City Centre as a Social Media Manager. Here I - Managed a diverse portfolio of clients on multiple social media platforms, including LinkedIn, Facebook, Tik Tok, Instagram and Pinterest. - Devised personal branding strategies for industry leaders on LinkedIn resulting in increased visibility, expanded networks and generated new leads. - Led the coordination of creating engaging Tik Tok videos from scriptwriting to presenting, to video editing, resulting in increased engagement and growth for clients.
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Senior Social Media ExecutiveWatt International
Jan 2021 - Oct 2022Birmingham, United KingdomFull Time
Senior Social Media ExecutiveSenior Social Media Executive May 2022 - Nov 2022 · 7 mosMay 2022 - Nov 2022 · 7 mos Skills: Cross-functional Team Leadership · Online Advertising · Social Media Communications · Copywriting · Content MarketingSkills: Cross-functional Team Leadership · Online Advertising · Social Media Communications · Copywriting · Content Marketing Social Media Executive Feb 2021 - Nov 2022 · 1 yr 10 mosFeb 2021 - Nov 2022 · 1 yr 10 mos Focused on delivering effective social media strategies for a range of B2B clients whilst promoting innovation and creativity across digital campaigns. Some principal responsibilities include: - Maximising community management by keeping a watch brief across campaign activity. - Providing guidance on analysing metrics and campaign activity (e.g. user behaviour, conversion data and ROI), including support with the creation and writing of reports. - Creating social content for B2B clients including the management of high-priority campaigns. - Supporting the team by helping devise, plan and manage social media activities to increase the efficiency and effectiveness of the agency. - Identifying opportunities and making recommendations to further optimise our client’s social media presence.

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Skills

• Social Media Management
• Social Media Marketing
• Social Media Advertising
• Copywriting
• Content Creation
• Project Management
• Communication Planning
• Digital Analytics
• Adobe

Education

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A LevelsKings Nortong Girls' School
Aug 2011 - May 2018Birmingham, United Kingdom
Achieved 3 A-Levels: English language - C Sociology - B Art and Design - B

Awards

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Certified Digital Marketing ExpertDigital Marketing Institute
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Social Media Marketing Certification Training CourseHubspot Academy

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