Astrid O'Keeffe
Available

Astrid O'Keeffe

Freelance Social Media ManagerIreland
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Astrid O'Keeffe
Available

Astrid O'Keeffe

Freelance Social Media ManagerIreland
About me
Hi! I’m Astrid, an experienced Social Media Manager dedicated to helping small to medium B2B brands grow their online presence by crafting compelling digital content. I have been working in the social media space for 5 years as the go-to person for all social media support at creative agencies across the UK where I had the privilege of managing social accounts for huge global companies such as NSK Global, Erasmus +, and Bosch Home & Garden. I can proudly say that I love what I do, and I’m currently on the lookout for my next exciting opportunity. Interested? Book a 30-minute discovery call with me: https://calendly.com/socialwithastrid/30min?month=2024-07
Work history
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    Social Media ManagerPull the Pin Agency
     - Birmingham, United KingdomFull Time
    Worked at an exciting start-up in the heart of Birmingham City Centre as a Social Media Manager. Here I - Managed a diverse portfolio of clients on multiple social media platforms, including LinkedIn, Facebook, Tik Tok, Instagram and Pinterest. - Devised personal branding strategies for industry leaders on LinkedIn resulting in increased visibility, expanded networks and generated new leads. - Led the coordination of creating engaging Tik Tok videos from scriptwriting to presenting, to video editing, resulting in increased engagement and growth for clients.
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    Senior Social Media ExecutiveWatt International
     - Birmingham, United KingdomFull Time
    Senior Social Media ExecutiveSenior Social Media Executive May 2022 - Nov 2022 · 7 mosMay 2022 - Nov 2022 · 7 mos Skills: Cross-functional Team Leadership · Online Advertising · Social Media Communications · Copywriting · Content MarketingSkills: Cross-functional Team Leadership · Online Advertising · Social Media Communications · Copywriting · Content Marketing Social Media Executive Feb 2021 - Nov 2022 · 1 yr 10 mosFeb 2021 - Nov 2022 · 1 yr 10 mos Focused on delivering effective social media strategies for a range of B2B clients whilst promoting innovation and creativity across digital campaigns. Some principal responsibilities include: - Maximising community management by keeping a watch brief across campaign activity. - Providing guidance on analysing metrics and campaign activity (e.g. user behaviour, conversion data and ROI), including support with the creation and writing of reports. - Creating social content for B2B clients including the management of high-priority campaigns. - Supporting the team by helping devise, plan and manage social media activities to increase the efficiency and effectiveness of the agency. - Identifying opportunities and making recommendations to further optimise our client’s social media presence.
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Skills
  • Social Media Management
  • Social Media Marketing
  • Social Media Advertising
  • Copywriting
  • Content Creation
  • Project Management
  • Communication Planning
  • Digital Analytics
  • Adobe
Education
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    K
    A LevelsKings Nortong Girls' School
     - Birmingham, United Kingdom
    Achieved 3 A-Levels: English language - C Sociology - B Art and Design - B
Awards
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    D
    Certified Digital Marketing ExpertDigital Marketing Institute
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    Social Media Marketing Certification Training CourseHubspot Academy
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