About me
Hi there,
thank you for visiting.
And now something about me:
Since starting my Master`s, I have been working in the Marketing and Advertising field. I have had the opportunity to work in a couple of well-established Ad agencies and have written ad copies for brands such as Audi, KFC, BNP Paribas, Milka and many more. I also have participated in the creation of numerous multi-channel campaigns as a copywriter and creative.
I have done Brand Building strategies and overall Brand Communication planning for a couple of small Sofia based business. And to be honest this is the work that has given me the most satisfaction and joy. I have done brand building for a grocery store(FB@Tezgiah), a new advertising channel (everycupmedia.com) and some more.
In the last two years, I have adopted WordPress and Google SEO tools and have been involved in the making of some sites for Bulgarian based businesses.
Work history
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Marketing DirectorSesame Gaming Halls
Sofia, BulgariaFull Time
Sesame Gaming Halls is a casino chain with 19 venues.
Black Sea Casino is the premium brand of Sesame with a single location in Varna. blackseacasino.com
My work for these two brands consists in:
An overall brand strategy;
Forecasting and understanding market trends;
Development and execution of a yearly marketing plan;
A year-around communication strategy;
Campaign creation and management;
Media planning;
Content management for Facebook, Google+ and both websites.
SEO campaigns and local optimization;
ROI analysis.
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Creative CopywriterKey Concept Solutions
Sofia, BulgariaFreelance
Key Concept Solutions (KCS) is a three-man show with me as a copywriter, another guy as a designer and the third one as a developer. Being all employed KCS is a side project that challenges us and more importantly preserves our friendship. Usually, formal and informal relations don`t mix very well but in our case, it`s like gin and tonic and а lime of course.
In the past years, we have done a lot of sites, mobile apps, advertising campaigns and a couple of brand building projects.
Here you can have a look at the work we have done:
http://keyconcept.solutions/?lang=en
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Skills
- Advertising Copywriting
- Brand Building
- Skiing
Education
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Advertising and Brand Management MasterNew Bulgarian University
- Sofia, Bulgaria