Augustina Dias
Available

Augustina Dias

Copywriter / Marketing SpecialistLondon, United Kingdom
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Augustina Dias
Available

Augustina Dias

Copywriter / Marketing SpecialistLondon, United Kingdom
About me
I bring attention to detail, bold ideas and a commitment to results to every project I take on. Working in in-house marketing teams and as a brand agency copywriter, I have 5 years' experience of business' B2B and B2C needs. I have handled marketing strategy and implementation in e-commerce and in financial services. I hold a degree in English from the University of Cambridge; as a result, I apply my excellent written, creative and analytical skills to my work.
Projects
  • Name a vegetable
    Name a vegetablePioneer is an underwriting agency based in the City of London. They briefed me to create an advert about psychological cyber crime. To convey how easy it is for us to be unwittingly manipulated, I used a simple brain teaser that tends to elicit the same answer from most people. The ad draws you in with nothing but clear copy set in strong typography. The client liked the bold and experimental idea, which fitted in well with their savvy, entrepreneurial image. (In collaboration with Free Partne
Work history
    Copywriter
     - London, United KingdomFreelance
    Responsible for brand and campaign development, tone of voice development, copywriting, editing, proofreading, content marketing and social media across numerous client accounts. Worked closely with in-house and freelance designers and creatives to create ad campaigns, brochures, websites, presentations, brand guidelines and business plans for clients. Regularly liaised with clients, taking briefs and submitting work for approval.
    Marketing Assistant
     - London, United KingdomFull Time
    Handled business development and marketing for DUAL Group and its acquisitions. Liaised with UK and international teams to provide strategy and collateral for conferences, business trips, events and high-level meetings. Adapted strategy and implementation depending on each team’s differing requirements and client bases, eg London market / UK regional market. Played a key role in several projects, some with the wider Hyperion Group, including new business and product launches, website development and the rebrand of a recent acquisition. Wrote content for all printed and digital marketing channels, including brochures, emails, presentations and press releases. Proofread and edited insurance wordings and legal documents.
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Skills
  • Marketing
  • Copywriting
  • Content Marketing
  • Digital/online Marketing
  • B2B B2C
  • Social Content Strategy
  • Social Media Marketing
  • Content Editing
  • Editing Proofreading
  • Marketing Strategy
Education
    BA (Hons) English
     - Cambridge, United Kingdom
    2012: Part II (2.1) – 5 Papers taken, including 2 x 7500-word dissertations: Mary Altham Prize for English Literature: achieved an Upper First in the Part II Tragedy paper – the highest mark in my college year group • Dissertation 1: Wordsworth's Use of Conjunctions and Time Frames • Dissertation 2: T.S. Eliot's Introductions and Prefaces to his Work 2011: Part I (2.1) – 7 papers taken, including French Literature, 1 x 5000-word dissertation and 1 x portfolio of essays: • Dissertation: The Effect of Cinematography on Inter-War Narrative Structure • Portfolio of Essays: Eighteenth-Century Literature 1688-1800