Events and Marketing Manager ENA SALON, LONDON, UK June 2016 – to date Events Manager Project manage all elements of both internal and external branded event production - including budgets, organising suppliers, venues, promotions, logistics and staffing. Drive revenue, increase brand profile and audience reach by organising product launches, trade events with key partners and client focused meetups. Nurture strong relationships with high profile clients, key retail partners, venues, suppliers and artists. I successfully booked and coordinated musicians, DJ’s, photographers, stylists and models for the events and shootings as well as established and maintained close relations with the shoot operations, model booking and retouching teams. Coordinate internal channel owners to ensure events are amplified through an integrated marketing campaign. Responsible for planning and promoting a fundraising live-events to generate funds for the ‘Trees for Cities” charity. Marketing Manager Work closely and regularly with the senior management to build-out the company marketing strategy based on new/existing partnerships and developing trends. Responsible for executing the marketing strategy, through the delivery of cross-channel marketing activities which include social media (i.e. Instagram, Facebook), content marketing, email, SEO and PR. Planning and implementing promotional campaigns, which includes working closely with our design team to design and create all supporting marketing materials. Overseeing the company’s marketing budget. Responsible for designing and creating the interior and exterior merchandise displays across five floors, maximising exposure of hair and beauty services, products and unique gifts. Playing a pivotal role in achieving ongoing revenue growth. Demonstrating expertise in inventory management, cycle counts, merchandise tagging, consumer behaviour research, markdown strategies, KPIs/reporting and trend analysis.
As a contract project manager, I was responsible for the delivery of short-term neuroscience and perinatal projects. Prioritised, scoped and defined requirements for projects, working closely with education and training committee and all stakeholders to ensure business rationale is shared and understood. Coordinated projects with technology to ensure timely delivery and positive outcomes. Created, updated and maintained project documentation and trackers to ensure reports are accurate and up to date.
Events Manager Organised media-centric conferences in the UK and globally with +100 participants and +10 countries including the US, Germany, Denmark and Portugal. Responsible for coordinating monthly advertising events with key clients which include but not limited to Google, Facebook, Apple, Amazon and Twitter. Demonstrated the capacity to work and supervise teams of designers, videographers and photographers to deliver successful media focused conferences. Responsible for forecasting, updating and managing event budgets. Active member on Dentsu’s Sports & Social Committee, responsible for organising and coordinating internal events, which included an annual Sports Day and monthly social meetup across multiple departments with +250 attendees. Active member of Carat (Dentsu subsidiary) Events Committee, supported in setting up and organising the annual ‘Wellness Week’ which had +600 employees attend fitness, health and dietary sessions. Executive Assistant Supported the President of Global Media Partnerships, Global Commercial Officer and Global Head of Investment. Also provided support and assistance to the Global Trading Board for ad hoc projects. Provided extensive diary management, coordinated transport, accommodation, meetings and itineraries for international/domestic travel for C-suite staff across the UK and global markets. Broadened my commercial knowledge by supporting the Global Trading Board to maximise revenue and profitability of Dentsu Aegis Network across international markets.
Promoted from event coordinator/receptionist to the events and office manager I organised and managed social events for Gondola Group UK including Christmas/summer parties and new menu launches. From 2009-2012, I managed a budget of £300K to organise an annual roadshow Awards Ceremony for Pizza Express at notable venues such as the Roundhouse (Camden) and Old Billingsgate venue, with +800 attendees. I was responsible for overseeing corporate events and managing Gondola Group HQ office which housed +300 employees. As the office manager I managed the front-desk and contractors, while overseeing the office budget, supplier relationships & cost negotiations. Demonstrated strong organisation and communication skills working closely with commercial landlord and vendors to ensure the office is maintained to a high standard and any changes are communicated to the Board of Directors and the team. Developed strong organisation skills by successfully attaining the PRINCE2 project management foundation certification and enhanced my leadership skills by completing the Leadership, Future, Engage & Deliver training.