Austina Povilaityte

  • LocationUnited Kingdom

About me


Hello and Welcome. If you want to know what drives me: Fashion. Digital. Branding. I am determined to support fashion business development leveraging analytical skills with innovative ideas. Taking this approach I have already overachieved the expectations while successfully managing digital marketing campaigns. I am keen to explore and enhanced my viewpoint on current trends within eCommerce with a strong exposure to the luxury industry. I am currently acquiring Masters in Fashion Business Management preparing final thesis towards global eCommerce strategies within fashion vertical. I am looking for opportunities where I could transfer the insights gathered through this journey. Reach me via: [email protected]



  • Fashion
  • Advertising
  • Branding
  • Budget Management
  • Marketing Communication
  • Digital Social Media
  • Forecasting
  • Luxury Fashion
  • Ecommmerce

Work history


Fashion Accounts Manager

Glow Digital Media

Jun 2013 - Jul 2014
  • •Diversified fashion industry insights gathered managing high street retailers, hi-end and e-commerce fashion clients social media advertising accounts. •Developed digital media strategies on different sales, acquisition, re-engagement, branding objectives. •Allocated budgets and forecasted performances. •Trained and advised clients on most engaging visual creative and content strategies.


Corporate Banking CRM Analyst

Nordea Bank

Jun 2012 - Aug 2012
  • •Assisted head manager with supportive tasks, workload, ad-hoc duties and analysis. •Updated CRM platform with profitability review and risk allocation of corporate sector customers. •Performed internal branch/external competitors’ quarterly market data analysis and benchmarking. •Conducted e-mail marketing campaigns and prepared presentations for financial instruments.


Head of Retail Assistant

Sportswear Audimas

Jun 2010 - Dec 2010
  • •Supported the biggest sportswear retail brand in Baltic Seas. •Looked for partnerships and affiliates within international markets. •Worked with Microsoft Dynamics NAV ERP assessing the sales data. •Liaise with marketing departments proposing key USP and layout for e-store.



Fashion Business Management

University of Westminster

Aug 2014 - Mar 2015
  • Strategic fashion management Fashion branding and marketing Supply chain management Creative team management Innovation and change management


Fashion Buying and Merchandising

London College of Fashion

Jan 2014 - Feb 2014


    Business and Finance

    Aston University

    Sep 2009 - Apr 2013
    • BSC