About me
Hello and Welcome.
If you want to know what drives me:
Luxury. Digital. Branding.
I am a marketing enthusiast determined to grow luxury businesses through effective digital and content marketing strategies. I have over 4 years of experience successfully managing social media campaigns for key fashion and jewellery brands. I have particular interest and recent experience within a luxury segment; therefore I am looking for global luxury business, where I could transfer these insights.
Reach me via:
austina.povilaityte@gmail.com
Projects
- Social Media Strategist Worked as social media startegis launching new start up VINAYA - Wearable technology company offering fashion forward jewellery for digital detox. Key responsibilities: > Established a more engaging unified social media marketing strategy for the new product launch. > Analyzed effectiveness of online/offline marketing campaigns and traffic to the site. > Planned company rebranding strategy on social media channels. Key achievements: + Engagement on social media particularly Instagram doubled. + Increased web traffic from social up to 12%.
Work history
Social Media Manager
- London, United KingdomFull Time
> Worked with Head of Digital and eCommerce manager planning and executing online marketing campaigns.
> Managed onmin- channel luxury clients acquisition and retention campaigns on PPC, social media and affiliates channels.
> Conducted analysis of online campaigns using Google Analytics, Ometria, while providing actionable recommendations.
> Established digital marketing reporting systems, identifying key KPIs which were reported to top management.
> Conducted competitors analysis across different mediums as website, email marketing, social media exposure.
> Managed global social media advertising campaigns, with the intention of reaching customers introducing niche targeting options on Facebook Power Editor, Pinterest Ads and Twitter Ads.
> Explored and developed new opportunities and innovations online to enhance brand exposure on digital channels.
Social Media Manager
- London, United KingdomFull Time
> Managed brand positioning across all social media and digital marketing channels.
> Developed and executed customer centric seasonal and weekly content strategies.
> Managed a broad range of inbound marketing campaign: bloggers outreach, emails, SEO.
> Executed paid digital media advertising acquisition/re-engagement/retargeting campaigns.
> Extend analysis to all aspects of digital engagement to recommend enhancements to the e-commerce site.
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Skills
- Fashion
- Advertising
- Branding
- Budget Management
- Marketing Communication
- Digital Social Media
- Forecasting
- Luxury Fashion
- Ecommmerce
Education
Fashion Business Management
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Strategic fashion management
Fashion branding and marketing
Supply chain management
Creative team management
Innovation and change management
Fashion Buying and Merchandising
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