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Austina Povilaityte

Social Media Manager

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Online Marketing Manager - Social Media Marketing Manager


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About me

Hello and Welcome. If you want to know what drives me: Luxury. Digital. Branding. I am a marketing enthusiast determined to grow luxury businesses through effective digital and content marketing strategies. I have over 4 years of experience successfully managing social media campaigns for key fashion and jewellery brands. I have particular interest and recent experience within a luxury segment; therefore I am looking for global luxury business, where I could transfer these insights. Reach me via:


  • Fashion
  • Advertising
  • Branding
  • Budget Management
  • Marketing Communication
  • Digital Social Media
  • Forecasting
  • Luxury Fashion
  • Ecommmerce

Work history


Social Media Manager


Oct 2015 - Jan 2016
  • London, United Kingdom
  • Full Time
  • > Worked with Head of Digital and eCommerce manager planning and executing online marketing campaigns. > Managed onmin- channel luxury clients acquisition and retention campaigns on PPC, social media and affiliates channels. > Conducted analysis of online campaigns using Google Analytics, Ometria, while providing actionable recommendations. > Established digital marketing reporting systems, identifying key KPIs which were reported to top management. > Conducted competitors analysis across different mediums as website, email marketing, social media exposure. > Managed global social media advertising campaigns, with the intention of reaching customers introducing niche targeting options on Facebook Power Editor, Pinterest Ads and Twitter Ads. > Explored and developed new opportunities and innovations online to enhance brand exposure on digital channels.


Social Media Manager


Nov 2014 - Oct 2015
  • London, United Kingdom
  • Full Time
  • > Managed brand positioning across all social media and digital marketing channels. > Developed and executed customer centric seasonal and weekly content strategies. > Managed a broad range of inbound marketing campaign: bloggers outreach, emails, SEO. > Executed paid digital media advertising acquisition/re-engagement/retargeting campaigns. > Extend analysis to all aspects of digital engagement to recommend enhancements to the e-commerce site.


Fashion Accounts Manager

Glow Digital Media

Jul 2013 - Aug 2014
  • Full Time
  • > Managed social media advertising accounts of high street retailers (TOPSHOP, Dorothy Perkins), e-commerce (Boohoo, YOOX), hi-end clients (Agent Provocateur, Harrods). > Developed media strategies on different sales, acquisition, re-engagement, branding objectives. > Executed campaigns on a global level, allocated budgets and forecast performances. > Experienced in desktop and mobile campaigns implementation, targeting, and RTB optimisation. > Handled digital marketing data analysis, AB tests, interpreted data and provided recommendations. > Worked with key third party online providers on display marketing, retargeting servers. > Trained and advised clients on most engaging visual creative and content strategies.



Fashion Business Management

University of Westminster

Sep 2014 - Apr 2015
  • Strategic fashion management Fashion branding and marketing Supply chain management Creative team management Innovation and change management


Fashion Buying and Merchandising

London College of Fashion

Jan 2014 - Feb 2014


Masters of Fashion Business Management

The University of Westminster

Jan 2014 - Jan 2015
  • Strategic fashion business management, Supply chain management, Fashion marketing and branding, Change and innovations, Creative teams management, Finance and entrepreneurship Final piece: "Online fashion Content Marketing strategies; How effective content marketing helps to acquire new users? Comparative analysis of footwear retailers expanding globally”


Business and Finance

Aston University

Oct 2009 - May 2013
  • BSC