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Hello and Welcome. If you want to know what drives me: Luxury. Digital. Branding. I am a marketing enthusiast determined to grow luxury businesses through effective digital and content marketing strategies. I have over 4 years of experience successfully managing social media campaigns for key fashion and jewellery brands. I have particular interest and recent experience within a luxury segment; therefore I am looking for global luxury business, where I could transfer these insights. Reach me via: firstname.lastname@example.org
> Worked with Head of Digital and eCommerce manager planning and executing online marketing campaigns. > Managed onmin- channel luxury clients acquisition and retention campaigns on PPC, social media and affiliates channels. > Conducted analysis of online campaigns using Google Analytics, Ometria, while providing actionable recommendations. > Established digital marketing reporting systems, identifying key KPIs which were reported to top management. > Conducted competitors analysis across different mediums as website, email marketing, social media exposure. > Managed global social media advertising campaigns, with the intention of reaching customers introducing niche targeting options on Facebook Power Editor, Pinterest Ads and Twitter Ads. > Explored and developed new opportunities and innovations online to enhance brand exposure on digital channels.
> Managed brand positioning across all social media and digital marketing channels. > Developed and executed customer centric seasonal and weekly content strategies. > Managed a broad range of inbound marketing campaign: bloggers outreach, emails, SEO. > Executed paid digital media advertising acquisition/re-engagement/retargeting campaigns. > Extend analysis to all aspects of digital engagement to recommend enhancements to the e-commerce site.
> Managed social media advertising accounts of high street retailers (TOPSHOP, Dorothy Perkins), e-commerce (Boohoo, YOOX), hi-end clients (Agent Provocateur, Harrods). > Developed media strategies on different sales, acquisition, re-engagement, branding objectives. > Executed campaigns on a global level, allocated budgets and forecast performances. > Experienced in desktop and mobile campaigns implementation, targeting, and RTB optimisation. > Handled digital marketing data analysis, AB tests, interpreted data and provided recommendations. > Worked with key third party online providers on display marketing, retargeting servers. > Trained and advised clients on most engaging visual creative and content strategies.
Strategic fashion management Fashion branding and marketing Supply chain management Creative team management Innovation and change management
Strategic fashion business management, Supply chain management, Fashion marketing and branding, Change and innovations, Creative teams management, Finance and entrepreneurship Final piece: "Online fashion Content Marketing strategies; How effective content marketing helps to acquire new users? Comparative analysis of footwear retailers expanding globally”