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Ayesha Sherriffs


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDesign Director - Brand Consultant - Creative Brand Consultant


Are you sure?

Do you really want to delete project BIG BOSS PALM - (probs) the world's first coconut water soda?

Are you sure?

Do you really want to delete project INKED - full brand identity for a multi-discipline food driven concept in Al Quoz, Dubai?

Are you sure?

Do you really want to delete project Tom&Serg - Creative direction, photography and animation?

Are you sure?

Do you really want to delete project STICKYGINGER - Rebrand for an international creative communications agency?

About me

Having run my own small branding agency for several years, I'm a great all rounder when it comes to branding, design and client management. I also own and run my own soda brand, BIG BOSS PALM. Food, beverage, brand design and events have all featured heavily in my career to date - I'm most fulfilled (and best used!) in roles where lots of creativity and open thinking is required, though I also have the skills and experience to translate this into a tangible brand, product or experience.

Locked Pro Plan feature


  • 360 Branding
  • Brand Design
  • Print Design
  • Packaging Design
  • Graphics Design
  • Events
  • Beverage
  • Hospitality
  • Food Beverage

Work history


Founder + Director


Dec 2015
  • London, United Kingdom
  • Full Time
  • Branding, design, creative direction, beverage development and operations for BIG BOSS PALM - an innovative coconut water soda range.


Design Director

Ayesha Sherriffs - Design + Brand

Oct 2014 - Apr 2017
  • Dubai, United Arab Emirates
  • Full Time
  • Brand consultancy, creation and development (plus graphic and website design) for a host of start-up and established companies.


Brand + Events Manager

Tom & Serg

Apr 2014 - Oct 2014
  • Dubai, United Arab Emirates
  • Full Time
  • Conceptualising, creating and developing branding elements, marketing & events strategy for TOM & SERG. Website design for Brand identity (concept and design) for TOM & SERG's new cafe - The Sum of Us.


Creative Events Director


Aug 2012 - Mar 2014
  • Freelance
  • Conceptualising, designing and running creative events for companies such as Harvey Nichols, Bloomingdales, Illamasqua and Dubai World Cup.



BA (HONS) 2:1 fashion photography

London College of Fashion

Sep 2001 - Jul 2004
  • London, United Kingdom


BTEC Foundation Art and Design

University of Central England

Sep 2000 - Jul 2001
  • Birmingham, United Kingdom