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Ayo Biyibi

Digital Content Operations Assistant

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsOpps & Admin Professional - Marketer - Writer

About me

I am a successful media professional with significant experience of Digital Content Operations. As an efficient, organised and approachable person who is constantly looking for opportunities to build relationships, I utilise my strong communication skills to deliver excellent customer and operational service to both internal and external teams.


  • Marketing PR
  • Writing
  • Excel
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Content Management
  • Reporting
  • Copywriting
  • Team Worker
  • Presentation Communication Skills

Work history


Digital Content Operations Assistant

Sony Computer Entertainment Playstation

Jan 2011
  • • Supporting the PSN Store Coordinator and line manager in the deployment, configuration, testing and building of the storefronts and digital assets within the Playstation® Network • Assist the PSN Store Coordinator with tracking promotional content and store release schedules, quality testing to ensure launch dates are met • Update and report on specified promotional products and their price points using back end IT systems • Liaising with cross functional teams including Digital Trading and Digital Commerce to collect weekly price change schedules to ensure that all promotional offers are published to meet offer end dates • Provide operational support for all store creation, configuration and testing • Audit and validate QA of copy and metadata • Create, build and publish PlayStation products to the PlayStation Store • Upload and publish content such as full games, demos, trials, trailers, themes, avatars, game bundles, game packs and wallpapers. • Provide ad hoc reports as requested by Content Operations Manager


Contributing Writer & Blogger

Nov 2010 - Dec 2013


Digital Marketing Assistant [temp

Sony Music UK

Sep 2010 - Dec 2010
  • • Supported the label’s Digital Managers with the retrieval of analytical information from integrated databases • Responsible for writing the copy for all RCA artist newsletters (Newsletters available on request) • Researching potential business partnerships opportunities, target blogs, magazines and video sites • Scheduling weekly digital marketing meetings, taking minutes and distributing them to said digital managers • Preparing weekly social media analytics reports of all RCA artists for social networking user activities and weekly ‘RCA Priority Artists’ reports • Chasing the progress of and gathering approved assets for various digital campaigns • Searching for material that infringed on the copyrights of RCA/Sony Music UK artists and drawing up Anti-piracy reports to have said material taken down, (from YouTube and various legal websites)


Direct to Consumer Intern


Jun 2010 - Sep 2010
  • • Reported to and supported both the Vice President of Strategic Technologies and the Head of eCommerce Operations with day-to-day backend maintenance of specified artist’s European online stores • Configuring products with accurate Meta Data including weight, price and language translations. • Supporting the eCRM team and checking the Euro stores for the correct Omniture and SilverPop data • Compiling weekly reports, documenting and reporting errors CSS and coding bugs •Liaise with all the European territories to ensure that product translations are accurate • Providing information to Digital Marketing Managers on various online campaign strategies



BA (honours) Graphic Design Multimedia

Middlesex University

Aug 2005 - May 2008