About me
I'm a guy who is motivated to grow and succeed in evertyhing I do. I have a vast range of skills and experience in marketing, media and digital.
Outside of marketing, I volunteer as a youth worker and coach in my community, running a basketball programme for 14-19-year-olds in my local area. I provide an environment where children can learn and grow within the sport through faith-based events. I also mentor university students who have an interest in marketing and the creative industry. A highlight for me has been seeing the gradual change the young people have made, slowly getting closer to their dreams and goals.
Projects
- London Rec Basketball•created marking strategy for basketball social events •advertised and promoted events using various mediums •Hosted events and promotional competitions •Organised the hiring and deployment of staff and volunteers •Liaised and interacted with players and clients to increase participation in local community •Used Excel to manage project expenditure to account for funding •Managed email and social media responses to interact with community and clients
Work history
Senior Digital Marketing ExecutivePassFort
London, United KingdomFull Time
• Created a multi-channel digital marketing strategy across the website and all social media platforms (Twitter, Facebook and LinkedIn) to increase lead generation by 30%.
• Created paid and organic MVT and A/B campaigns across the website, LinkedIn and Google and used the insight to improve engagement and ROI.
• Working with UX/UI, Product, Engineering and Sales in Pods to collaborate and deliver on projects on time and on budget.
• Management of all marketing structural development to the website and email.
• Created a website roadmap to improve on-page and off-page optimisation to decrease website of drop off rates and increase engagement.
• Created and implemented a SEO/SEM strategy using insights from Google Analytics, SEM Rush and Search Console.
• Managed relationship with internal and external teams and suppliers to deliver on KPIs.
C
C
Senior Marketing ExecutiveCorporate Research Forum
- London, United KingdomFull Time
• Created and oversaw all marketing activity to increase customer engagement and acquisition.
• Researched and presented plans for website restructure and SEO strategy.
• Managed relationship with internal and external teams and suppliers to deliver on projects.
• Maintained the company website, including content management, lead capture mechanisms, activity tracking, user journeys and analysis.
• Maintained and reported on social media performance (LinkedIn, Twitter and YouTube).
• Built and updated automated email journeys; delivering promotional email campaigns and newsletters to members and prospects.
• Created and reported on paid social media campaigns, monitoring and optimising ROI.
• Created high-quality marketing campaigns and engaging content for works online and digital.
• Provided data and analysis to drive business improvement and marketing performance.
• Managed annual budgets for marketing activities.
• Supported the Head of Marketing to create and execute a digital marketing strategy which ties into the company’s overall aims and objectives.
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Skills
- Gaming
- Marketing PR
- Administration
- Communication
- Excel
- Office
- Powerpoint
- Word
- Sales
- Sales Marketing
- Administration Skills
- Admin Assistant
- Planning Implementation
- Communication Presentation
- Planning Project Execution
- Adobe Creative Suite
- Agile
- Project Management
- Html5
- CSS
- CMS Platforms
- Google Analytics
- SEO Strategy
- SEO Optimisation
- Social Media
- Paid Advertising
- Inbound Marketing
- Email Marketing
- Web Analytics
- Web Development
Education
C
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Digital MarketingCIM
- London, United Kingdom
U
U
Business AdministrationUniversity of Hertfordshire
- United Kingdom
With a year in industry
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