Ayumi Sugawara

Account Strategist Intern at Google

  • LocationUnited Kingdom

About me





  • Advertising
  • Marketing PR
  • Environment
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Html CSS Basic Knowledge

Work history


Account Strategist Intern


Jun 2014 - Jul 2014
  • Created media strategy and planning proposals for existing clients to use Google AdWords more effectively Developed relationships between the clients and Google. UX & UI research to optimise the clients’ mobile sites.


PPC Trainee


Mar 2014 - May 2014
  • Worked on travel and fashion brands PPC campaign building to increase the clients’ conversions and ROI in a fast-paced environment by Google AdWords and Yahoo, copywriting skills were required. Conducted extensive research to find opportunities to grow the clients’ sales Analysed and reported data from Google Analytics and other data collection tools to improve their performance


Digital Marketing Coordinator

Globalair Travel

Jun 2013 - Sep 2013
  • Conducted user and market research. Localised the company website to target specifically the Japanese market to increase the number of both B2B and B2C customers, undertaking the user-centred approach. Developed UI & UX Design skills as well as acquired skills of HTML & CSS, Photoshop, SEO, Social Media & Content Strategy.


Strategic Planning Intern

Saatchi Saatchi Fallon

Apr 2012 - Jul 2012
  • Clients included cosmetics, search engine, automobile brands Liaised with the team to discuss clients’ briefs and target audiences Performed competitor audits of interactive campaigns in the cosmetics market Prepared an internal presentation for the company’s CSR branding strategy Created social media content for the automobile brand




Bournemouth University

Aug 2011 - May 2015
  • Modules: Creative Strategy, Account Planning, Branding & Identity, Digital Strategy, Online Behaviour (UX), Consumer Culture & Behaviour, History, Media Planning Dissertation: UX Design for the non-profit sector