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Created media strategy and planning proposals for existing clients to use Google AdWords more effectively Developed relationships between the clients and Google. UX & UI research to optimise the clients’ mobile sites.
Worked on travel and fashion brands PPC campaign building to increase the clients’ conversions and ROI in a fast-paced environment by Google AdWords and Yahoo, copywriting skills were required. Conducted extensive research to find opportunities to grow the clients’ sales Analysed and reported data from Google Analytics and other data collection tools to improve their performance
Conducted user and market research. Localised the company website to target specifically the Japanese market to increase the number of both B2B and B2C customers, undertaking the user-centred approach. Developed UI & UX Design skills as well as acquired skills of HTML & CSS, Photoshop, SEO, Social Media & Content Strategy.
Clients included cosmetics, search engine, automobile brands Liaised with the team to discuss clients’ briefs and target audiences Performed competitor audits of interactive campaigns in the cosmetics market Prepared an internal presentation for the company’s CSR branding strategy Created social media content for the automobile brand
Modules: Creative Strategy, Account Planning, Branding & Identity, Digital Strategy, Online Behaviour (UX), Consumer Culture & Behaviour, History, Media Planning Dissertation: UX Design for the non-profit sector