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Bai Zhang

Chinese-Speaking Fashion Writer

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  • Fashion
  • Marketing PR
  • Journalism
  • Social Media

Work history


Chinese-speaking Fashion Writer

Sep 2012
  • Produce Mandarin Chinese weekly e-magazine, homepage and marketing campaigns; establish the right tone of voice to match the luxurious brand image; revise English content to be more relevant and attractive to Chinese readers, reduce the risk of losing customers and foster their loyalty. Cooperate with APAC team to post glocal content on Sina Weibo and WeChat platform; advice on SEO strategy and Chinese search engine Baidu. Participate in Chinese-only marketing projects, such as Singles’ Day promotions.


Junior Trend Analyst


Aug 2011 - Jun 2012
  • Analyse trends and write reports to guide decision makers to generate the right strategy seasons ahead; contribute in Asia seasonal trend presentation; cooperate with different regional teams to identify global macro trends.



Fashion Management

Winchester School of Art

Sep 2009 - Aug 2010