Baiba Antonovica

Channel manager/Digital Strategist for Music

  • LocationWembley, United Kingdom



  • Advertising
  • Events
  • Report Writing
  • Indesign
  • Photoshop
  • Word
  • Final Cut Pro 7
  • Social Media Community Management and Content Curation
  • Youtube Advertising
  • Digital Social Media Strategy
  • Youtube Channel Management
  • Youtube Content
  • Analytics Tools
  • Youtube Certification
  • Consumer Behavior Insights

Work history


Channel Manager & Digital Strategist for Music

Diagonal View

Apr 2014
  • Daily channel management for established and launching YouTube channels in the music and entertainment sector: optimise channel and content, strategise ways to grow viewership and subscribers based on evaluation of analytical data, using market expertise to develop new content, socialise and market content on and off-platform, create content using editing skills. Duties include: - Managing the channel’s audience, building subscribers and driving up both views and revenue according to a set of weekly / monthly targets - To outline / shape the YouTube strategy for each specific channel - To search-optimise the content as far as possible, as well as identifying and recommending strategies for broadening the channel’s social media footprint (across platforms such as Facebook, Twitter, Pinterest, etc) based on the analytics data and in-depth background research. - To create and manage key relationships within the YouTube community, becoming our client's online voice for the channel - To create content from provided assets using editing skills - To develop new content ideas based on an individual channel's personality - To research and engage potential new fan groups to widen each channel’s audience Managed channels: 4Music (Box+ Network), Muzu.TV, Columbia UK, Raleigh Ritchie, George Ezra, Shift K3Y, Lonely The Brave, Rag'n'Bone Man, The Vaccines, Hurts, Josef Salvat, Peace, Purple Ferdinand, Geko, Seafret, Samm Henshaw, Kideko


Behavioural Insights Analyst


Aug 2013 - Nov 2013
  • behavioural insights, consumer behaviour, analysis and research ---------- • Researching consumer trends and behaviours, compiling industry data and analysis • Writing reports, face-to-face investigations and interviews • Web content management and online file collaboration • Presenting trends and project ideas in meetings • Working on wide range of projects from country profiles to individual business and consumer behaviour cases


Junior Social Media & Events Manager

Van Rooyen Enterprise Group

May 2008 - May 2010
  • • Interact with the public’s general enquiries both in person and regularly on the phone • Social media, event management and PR management responsibilities • The role required effective team work and the ability to work as an individual, ensuring that the roles assigned were performed to the highest possible standard



Parliament of the Republic of Latvia

Apr 2009 - Jun 2009
  • • Responsible for archive of legislation acts and bills using Ms Excel and analysis of the archived data • Assisting parliament deputies in administrative matters • Meeting organisation, preparation of presentations using MS PowerPoint • During this placement I was able to develop my presentation, communication and technical skills through a number of key assignments.



MA in Social Anthropology

University of Kent

Aug 2012 - Nov 2013
  • Social Anthropology MA studies, covering behaviour, traditions, customs, tribal rituals, magic, identity, linguistics, minorities


Political Science/ International Relations

Riga Stradins University

Aug 2008 - Jun 2012
  • Political Science studies covering policies, political economy, regimes, elites, ideologies, globalisation, democratization, political anthropology