Work history
Channel Manager & Digital Strategist for Music
Daily channel management for established and launching YouTube channels in the music and entertainment sector: optimise channel and content, strategise ways to grow viewership and subscribers based on evaluation of analytical data, using market expertise to develop new content, socialise and market content on and off-platform, create content using editing skills.
Duties include:
- Managing the channel’s audience, building subscribers and driving up both views and revenue according to a set of weekly / monthly targets
- To outline / shape the YouTube strategy for each specific channel
- To search-optimise the content as far as possible, as well as identifying and recommending strategies for broadening the channel’s social media footprint (across platforms such as Facebook, Twitter, Pinterest, etc) based on the analytics data and in-depth background research.
- To create and manage key relationships within the YouTube community, becoming our client's online voice for the channel
- To create content from provided assets using editing skills
- To develop new content ideas based on an individual channel's personality
- To research and engage potential new fan groups to widen each channel’s audience
Managed channels: 4Music (Box+ Network), Muzu.TV, Columbia UK, Raleigh Ritchie, George Ezra, Shift K3Y, Lonely The Brave, Rag'n'Bone Man, The Vaccines, Hurts, Josef Salvat, Peace, Purple Ferdinand, Geko, Seafret, Samm Henshaw, Kideko
Behavioural Insights AnalystCanvas8
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behavioural insights, consumer behaviour, analysis and research
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• Researching consumer trends and behaviours, compiling industry data and analysis
• Writing reports, face-to-face investigations and interviews
• Web content management and online file collaboration
• Presenting trends and project ideas in meetings
• Working on wide range of projects from country profiles to individual business and consumer behaviour cases
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Skills
- Advertising
- Events
- Report Writing
- Indesign
- Photoshop
- Word
- Final Cut Pro 7
- Social Media Community Management and Content Curation
- Youtube Advertising
- Digital Social Media Strategy
- Youtube Channel Management
- Youtube Content
- Analytics Tools
- Youtube Certification
- Consumer Behavior Insights
Education
MA in Social Anthropology
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Social Anthropology MA studies, covering behaviour, traditions, customs, tribal rituals, magic, identity, linguistics, minorities
Political Science/ International Relations
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Political Science studies covering policies, political economy, regimes, elites, ideologies, globalisation, democratization, political anthropology