Product design lead specialising in early stage product discovery and delivering new products to market. Big advocate for hypothesis driven product design processes that validate design decisions early and often. Practicing a supportive leadership approach with providing clear definitions of the problem and the customer outcome while creating the space for designers to be able to come up with successful solutions.
Work history
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1
Senior Designer11:FS
- London, United KingdomFreelance
Head of Design on a new venture backed by one of the UK banks to launch a new financial proposition targeted at the SME market. Responsible for proposition discovery and building a team to deliver an MVP for an alpha launch. Working with full autonomy in a completely separate entity from the bank.
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Lead Product DesignerTANDEM
- London, United KingdomFreelance
Leading a team who design core Tandem services across native and web platforms to deliver on acquisition and activation success metrics. Defining process across design and business, planning and conducting research, establishing service design practices, setting vision for the team for the next 6 months.
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Skills
- Branding
- Product Design
- Research
- Design Strategy
- User Research
- Usability Testing
- Agile Design
- Team Leadership
- Prototyping
Education
BA (Hons) Graphic Information DesignUniversity of Westminster
- London, United Kingdom