- Axess - Digital First Credit Card Launch CampaignI worked as a marketing communications manager responsible for the axess brand in this project. I prepared the brief myself, I was personally involved in all strategic and creative processes until the campaign was on air. I paid great attention to the fact that the works are creative as well as the brand identity and that the messages of the product team are very well conveyed.
Senior Project ManagerFreedman International
London, United KingdomFreelance
Accounts: Facebook & GoStudent Working as a Senior Project Manager on the localisation operations of Public Affairs campaigns of Facebook and performance marketing campaigns of GoStudent in European markets, as well as collaborative communication projects with International Medical Corps across Asian markets.
Marketing Communications ManagerAkbank
- Istanbul, TurkeyFull Time
- Managing integrated marketing communications of payment systems of Akbank. Responsible for these brands: Axess (mass credit card brand of Akbank), Wings (the affluent segment credit card brand), Tosla (prepaid card for unbankable youth segment), Akbank Sanat (Art&culture brand of Akbank) and Akbank Private Banking; from brief to on air create andexecute all ATL, BTL and Digital activities. - Also managing internal communications of Akbank. Development and implementation of Employer Value Proposition. - Leading performance based always on digital communication using display (programmatic), mobile, social media, search engine advertising, affiliate and search engine optimization to drive sales of credit cards. - Coordinating all external agencies and product teams order to maintain daily business and projects for perfect execution.
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- Project Management
- Brand Management
- Marketing Communications
- Integrated Marketing
- Digital Advertising
- Social Media Advertising
- Performance Marketing
- Brand Strategy
- Campaign Management