About me
My skills bring together 'the dreaming and doing, theory and reality, in order to harness results within that grey area between the underlying business strategy and creative concept'. 20 years of industry experience in creative strategy, brand repositioning, concept + creative direction and trend forecasting.
Record of successful launches, design focus, re-positioning, transformation and expansion for key brands within multi category, markets, and platform space.
Create and implement design concepts that focus on brands' heritage and customer profile to evolve and maximise the business.
Significant licensing experience, as well as brand management and collaboration negotiations with celebrities and project leads.
An unwavering architect and guardian of brand image and identity, with an eye for disruptive newness, brand-right aesthetics and strong experience in delivering strategic and conceptual seasonal forecasts (from macro-to-micro) trends across apparel and lifestyle categories. Pushing myself to put sustainability at the fore of all that I do.
I’m a results orientated, creative communicator with a passion for developing and executing great ideas. An experienced team player and manager, with a keen understanding of the immense reward that building and nurturing talent can bring to corporations. A demonstrated history in the fashion retail industry, driving strategic initiatives, process improvement and change management.
I am passionate about advocacy for equal rights for women, black and ethnic minorities and the LGBTQ+ community and believe this is key to the values of teams I work with.
Work history
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B
Brand StrategistBea Austin Designs
London, United KingdomFreelance
I work with sustainable and ethical brands within the luxury lifestyle sector with a global outlook and reach.
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Brand ConsultantMorgan & Kydd
New York, United StatesFreelance
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Skills
- Trend Forecasting
- Creative Direction
- Brand Concept
- Brand Building
- Content Strategy
- Range Building
- Market Research
- Market Analysis
- Art Direction
- Advocacy