Bea Njogu Digital Marketing Manager | The Dots

Bea Njogu

Digital Marketing ManagerLondon, United Kingdom
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Bea Njogu

Digital Marketing ManagerLondon, United Kingdom
About me
A results-driven ​Global PPC and Paid Social Specialist with over 5 years of experience. Skilled in PPC, Facebook Ads, Instagram Ads, LinkedIn, Twitter, YouTube and content creation. Strong Marketing professional with an MSc in Digital Marketing.
Projects credited in
  • Dyson Supersonic PFW
  • Air New Zealand 'First Haul'
  • 3M Command Strip CommercialAd and social media campaign for 3M Command Strips. Strategy: Create the perception that 3M Command strips are fun and a sign of a lively and evolving lifestyle. Idea: Recognising the need for growth and change in one's life, especially family in rented accommodations. Execution: "A whole wall of possibilities" - Stop-motion evolution of a romance, from dating to the first child. Tone: Sincere, joyful, optimistic, creatively messy, humorous, sweet. Proposition: 3M Command strips gives you the f
Work history
    Biddable Account ManagerGoodstuff Media Agency
     - London, United KingdomFreelance
    Strategy planning and the end to end implementation of paid search and paid social campaigns for ITV, Killik, Pure Planet and The Gym Group. Achievements Planned a paid strategy for a new start-up finance App launch with install volume and acquisition KPIs. The campaign achieved 100% installs with only 20% of the forecasted spend. To acquire new online and branch visitors, I utilized Facebook lead ads with qualifying questions to acquire qualified leads. The Facebook campaign acquired 90% engagement rate with a 20% conversation rate vs forecast. Channels used included Google Universal App Campaigns, Facebook Lead Ads Campaigns and Apple Search Ads.
    Mindshare WorldwideMindshare Worldwide
     - London, United KingdomFreelance
    Planning and implementing paid social and search campaigns globally for Dyson, Nespresso and Norwegian Cruise Line accounts. My role involved end to end campaign management from planning, strategy, budget distribution, campaign set up and activation, day to day optimization and reporting Responsibilities • Creating effective paid social and search strategies • Creating effective social media audience strategies for remarketing • Budget forecasts and tracking KPIs to assess the performance • Day to day campaign set up and management • Produce reports for management and clients (e.g. QBR) and presenting to the client Achievements Due to increased competition, I introduced CPA bidding strategy to generic campaigns that reduced CPA by 7% in the first month Rolled out NEW video ads on Facebook to campaigns with low engagement rate and increased CTR by 2%
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  • PPC
  • SEO
  • Ad Campaigns
  • Blog Content
  • Paid Social
  • Social Advertising
  • Analysis Insights
  • Facebook ADS
  • Copywriting
    MSc Digital MarketingLiverpool John Moores University
     - Liverpool, United Kingdom