A results-driven Global PPC and Paid Social Specialist with over 5 years of experience. Skilled in PPC, Facebook Ads, Instagram Ads, LinkedIn, Twitter, YouTube and content creation. Strong Marketing professional with an MSc in Digital Marketing.
Strategy planning and the end to end implementation of paid search and paid social campaigns for ITV, Killik, Pure Planet and The Gym Group. Achievements Planned a paid strategy for a new start-up finance App launch with install volume and acquisition KPIs. The campaign achieved 100% installs with only 20% of the forecasted spend. To acquire new online and branch visitors, I utilized Facebook lead ads with qualifying questions to acquire qualified leads. The Facebook campaign acquired 90% engagement rate with a 20% conversation rate vs forecast. Channels used included Google Universal App Campaigns, Facebook Lead Ads Campaigns and Apple Search Ads.
Planning and implementing paid social and search campaigns globally for Dyson, Nespresso and Norwegian Cruise Line accounts. My role involved end to end campaign management from planning, strategy, budget distribution, campaign set up and activation, day to day optimization and reporting Responsibilities • Creating effective paid social and search strategies • Creating effective social media audience strategies for remarketing • Budget forecasts and tracking KPIs to assess the performance • Day to day campaign set up and management • Produce reports for management and clients (e.g. QBR) and presenting to the client Achievements Due to increased competition, I introduced CPA bidding strategy to generic campaigns that reduced CPA by 7% in the first month Rolled out NEW video ads on Facebook to campaigns with low engagement rate and increased CTR by 2%
Planning, implementing social campaigns for Essity account across 10 markets. Channels used: Facebook, YouTube, Instagram and TV Responsibilities ● Planning and optimizing accounts ● Daily search account management focusing on traffic, cost per acquisition and return on investment ● Managing 2 executives and a team in India Achievements Collaborated across multiple product teams to create strategies for a new feature and product launches. This included ad buying and messaging. Reduced media spend by 5% by setting up relevant bidding strategies Successfully project managed the integration of new markets (DE, FR & IT) markets
Planning, implementing and monitoring paid search, paid social, display and programmatic campaigns for clients such as 3M, Equifax, Air NewZeland and AA Channels used: Google & Bing Search, Facebook, Instagram, LinkedIn and Twitter. Responsibilities ● Delivering the strategic social media and paid search management across client’s base with the help of account executives ● Overseeing all content calendars and content creation and reporting across client base. ● Contributing to the creation of reporting decks ● Attending regular client updates, calls and meetings and presenting reports. ● Taking part in client-critical discussions having an impact on decision-making. ● Creating media plans and ad strategy alongside the senior team. ● Awareness of the company’s full client portfolio and supporting other teams to deliver campaigns and client projects where scope allows.
Major UK retailer of perfumes (300 UK retail stores) with supporting eCommerce site (£40m annual online visitors) Responsibilities ● Google AdWords – daily account management of account, focusing on traffic, cost per acquisition and return on investment ● Affiliates – working with affiliates and external search agencies to reach out to new customers and drive website traffic. ● Email Marketing – implementing follow up email promotions to 2m prospects database. ● Analytics – reporting and analysis of weekly KPI’s, targets and customer value metrics. ● Communications with retail, email marketing and web content teams to ensure online promotions are given adequate priority. Achievements Discovery Membership Scheme – I wrote a series of engaging emails, which resulted in an uplift of 5.8% on previous year’s membership. This was primarily due to the improved click-through rate, to the landing page at 5.7%, which was 25% higher than the previous year. Google Shopping Ads – Given that we have experienced increased competition in pay-per-click, which has driven up our costs of acquisition, I responded to these increased costs by introducing Google Shopping ads with more compelling offers and corresponding higher click through rates (over 4% over many SKU’s)