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I am an experience designer with a strong interest in storytelling, working mainly in digital environments on UX and UI. I am also a researcher, working towards a Master of Research (MRes) degree, with the focus on transmedia storytelling, within a theatrical environment, based on an ethnographical study of a live project. I am particularly interested in how the use of storytelling can inspire audiences to become participants and collaborators, and also provide meaning to their actions. I believe that the success of any experience, product, application or event lies in an ability to carefully orchestrate the user journey through that experience, my personal interest lies in orchestration of the experiences via transmedia storytelling. Subsequently, I have spent a lot of my time working, researching and learning experience design from one of the oldest mediums of representation, theatre, this included planning a transmedia experience campaign for the live show Leaving Planet Earth at the EIF (Edinburgh International Festival). The knowledge gained from live studies of a theatre audience has proved to be indispensable to both my commercial and personal work, as it made me even more focused on user-centered design. In addition to my studies, I have also been freelancing for over 5 years, and have worked for companies in Edinburgh, London, Stockholm, Poland, Russia and the US, covering a variety of roles from motion graphics designer, web designer, UX and UI designer, graphic designer and also project manager, both in-house roles and independently. Freelancing has taught me how to wear many hats at the same time, deliver on deadlines and on budget, and most importantly how to deal with clients direct.
I am an experience designer with a strong interest in storytelling, working mainly in digital environments on UX and UI, but have used my skills to enhance live experiences, in particular theatre. I am also a researcher who is about to finish a Master of Research degree with the focus on transmedia storytelling within a theatrical environment. I am particularly interested in how the use of storytelling can inspire audiences to become participants and collaborators, and also provide meaning to their actions.
A project partially funded by The Scottish Informatics and Computer Science Alliance (SICSA) - Initial concept development, maret research, wireframing, prototyping, usability testing, das well as creating personas and user scenarios - Ensuring user-centred design approach at every stage of the process - Creating the look and feel of the application. Providing hi-fi mock ups, developing the final user interface - Usability testing, analysing and implementing feedback - Locating and briefing the developers - Software: Photoshop, Invision App, Illustrator, Power Point
Project for Russian Ophthalmology Company based in Russia and UK - Design of their responsive website based upon WordPress, - Hiring developers to build it, and project managing their work - Liaising with their account handling team in France - Software: Illustrator, Photoshop, WordPress
- Re-design of their website - Dealing with the client directly, identifying their needs, and finding the best solution for them, IA, hi-fi prototypes, usability testing - Finding and contracting suitable developers and project managing their work - Tutoring the client on using their newly built WordPress CMS - Software: Illustrator, Photoshop, WordPress
Main role was the expansion of the narrative across multiple platforms: - Online: Creating dedicated websites, social media accounts, blogs and audience communication - Offline: Designing & developing projections & pop-up installations Skills & responsibilities: - Concept development, pitching, planning, designing, testing, delivering and launching the transmedia platforms on time, and on budget - Maintaining live platforms during the campaign - Being actively responsive online to live audience interaction - Managing 7 interns during the campaign - Liaising with other stakeholders of the project - Software: Illustrator, Photoshop, WordPress, After Effects, Premiere, InDesign
Main role was as a motion graphics designer for their client Novartis, at an event in Vienna. - Developing various infographic animations and lip-syncing of characters - Graphic Designer at an event in Stockholm, responsible for retouching photos of attendees at an interactive stand - Software: Illustrator, Photoshop, After Effects
Leaving Planet Earth: Transmedia storytelling within a theatrical environment. My research thesis is based upon an ethnographical study of this live project. I was working as part of the Grid Iron (theatre company) design team.