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Mogees LTD (Mogees.co.uk) is an East-London based audio tech company. Our product, Mogees, is a revolutionary device capable of turning every object into a unique music instrument. Mogees combines a sensor with a mobile app to let artists create music from any object around them, breaking the boundaries between the physical and the digital world. It has been used by many musicians such as the electronic music duo Plaid (Warp Records), by guitarists duo Rodrigo Y Gabriela and British musician Imogen Heap. I am in charge of the definition of the Marketing and Communication strategies and the line manager of a team of 3 people, and perform the following functions: • Lead the online and offline marketing strategy; • Build brand and corporate partnerships with brands, music labels and artists, creative agencies, events, public and cultural institutions (more than 60 projects in 2 years); • Manage PR, communication and events; • Social media strategy; • Online and offline campaigns; • Content strategy; • Developed and implemented two successful Kickstarter campaigns.
My role within the web marketing division was focused on increasing traffic, engagement and brand awareness for Vogue.it, Glamour.it, Wired.it, Vanity Fair.it, Style.it, GQitalia.it • Led the project teams that created the online and mobile versions of Vogue Italia, Glamour, Vanity Fair and Wired. These sites have more than 7 million monthly unique users, including the Vogue.it bilingual site, which has 2 million monthly unique users; • Negotiated, developed and managed new partnerships several partnerships with non-Condé Nast sites, among which Yahoo!, MSN, Huffington Post US and others, to bring traffic from their sites to Condé Nast properties (Yahoo!, Huffington Post, MSN). I achieved significant results in improving traffic to our sites through a content syndication and links exchange strategy, especially for Vogue.it (22% of the site’s total traffic came from this partnerships), VanityFair.it (20%) and Wired.it (15%); • Developed and implemented the launching strategy for the new sites through a mix of marketing (both digital and traditional), communication and social media; • Led the internal social media marketing team (three people), managed the budget, and managed the external PR and creative agencies, helping magazines to have their own proper presence on social media. I achieved strong results in improving traffic from social media to the sites, especially for Vogue.it (21% of the site’s total traffic comes from social media) and Wired.it (23%). I helped Vogue Italia Editor in Chief, Franca Sozzani, to establish her presence online through social media; • Designed PhotoVogue (www.vogue.it/photovogue), the social platform of Vogue Italia to discover new photographers (500.000 subscribed users, 8.000.000 uploaded photos in 2013); • Designed Glamour.it and the Glamour Personal Shopper app. The Glamour Personal Shopper app won the Lovie Awards (Silver) for the Best Integrated Mobile Experience (London 2012); • Monthly report of the performance to the Vice President of Condé Nast Italy.
Marketing and Communication for the Music Industry