Work history
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Digital Marketing AnalystEnstoa
London, United KingdomFull Time
My role in the Marketing department is enriching our lead generation through a content and events strategy.
-Leading the Analytics strategy in the Marketing team. Producing reports and
dashboards for social media and email marketing campaigns.
-Increasing the Internal Newsletter Open rate from 60 to 76%. Introducing audiovisual
content and disruptive topics to engage with our audience.
-Blog and website content enhancement and maintenance. Implementing techniques to
improve the internal traffic and facilitating the transition into a user-centric site.
-Coordinating our participation in different international events (Project Controls Expo)
and its communication strategy on the website and social networks.
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Digital Marketing ConsultantRED
- London, United KingdomFreelance
Took part on a Digital Marketing auction team to maximise our client potential. The primary purpose was providing a precise evaluation for his business (a small company dedicated to education services), measuring its tools and possibilities to develop a better audience reach and brand awareness. To fulfil these goals, our team created the target persona's company, optimised its traffic reports and gave recommendations to improve its SEO strategy. At the same time, we designed a social media strategy which included an organic content calendar and an advertising campaign.
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Skills
- Spanish
- Audio Editing
- Radio Broadcasting
- Interviewing
- Creative Writing
- Newswriting
- Blogging
- Podcasting
- Google Analytics
- Social Media
- Email Campaign
- Internal Communications
- Mail Chimp
- Drupal
- Adobe Photoshop
- Advanced Excel
Education
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Digital Marketing DiplomaRED Academy
- London, United Kingdom
Masters in Boradcast Production for Radio and Television RTVE Corporation
- Madrid, Spain
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