Creative Director / Art director with 10 years experience. I love to disrupt, I'm forever curious.Locked Pro Plan feature
• Increased cost efficiency and design standard by establishing and managing an in-house creative and social team of four. • Conceptualized and led “My First Time” - a 360° brand campaign designed to capture western audiences; leading to being voted one of Gen Z’s favorite brands of 2019. • Conceptualized rebrand (website, store designs, brand identity and packaging) that is now being adopted to global markets. • Produced multiple campaign shoots including concept, talent, and budget management • Reinvented social media strategy, shifting away from a pure sales focused model, resulting in follower uplift of 300% and increasing engagement by 600%. • Website, app and retail redesign (to be launched mid 2020). • Created restaurant concept/fitout and brand identity for newly adopted global brand Goobne.
• Created brand / visual identities for multiple digitally native clients. • Designed web pages, apps, and social media content for brands to help visually communicate their newly created aesthetic. • Designed UI/UX for a newly created, globally distributed, content management system.
• Conceptualized and built mobile-first ad campaigns for world-renowned clients including Adidas, Volkswagen, and Universal. • Crafted unique brand experiences across multi-level digital platforms. • Created interactive ad units utilizing AI and mobile gyroscope functionality to disrupt the generic consumer experience.
• Independently lead visual marketing identity for entire brand (digital, print, website, social, and retail). • Art directed photo shoots for e-commerce and campaign look books.
• Created rich media, web banners, and social deliverables for entertainment clients including Foxtel, E! Entertainment and Sony. • Designed multi-million dollar creative proposal templates.
Double Advertising Major