Becki Beatrice Evans
Available

Becki Beatrice Evans

Brand and Operational SpecialistLondon, United Kingdom
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Pip Jamieson
James Dawe
Chloe Newman
Becki Beatrice Evans
Available

Becki Beatrice Evans

Brand and Operational SpecialistLondon, United Kingdom
Projects
  • Nike Air Max Verona - NikeTown London
    Nike Air Max Verona - NikeTown LondonThe last pre-covid campagin I worked on was launching the Nike Air Max Verona in the London flagship NikeTown.
Projects credited in
  • Nike
    NikeInstagram story, DOP
  • NIKE TIGHTS x FKA TWIGS
    NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer. Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
Work history
    Nike logo
    Nike logo
    Brand and Operational SpecialistNike
    London, United KingdomFull Time
    My role with Nike Direct is to execute the lead campaigns and support the creation of online-to-offline brand plans for Nike owned stores including the flagship NikeTown. While building brand plans, we focus on creating a strategy that serves consumers now and in the future. The online plans include creating Instagram posts and Nike App content, writing copy and arranging photoshoot. Within this stage of planning traditional digital marketing tools are used to target the audience through the most engaging and meaningful platform. While the offline plans relate to the physical retail executions of new product launches, PR events and membership experiences. This role demands the management of large budgets and creative problem solving. Another main responsibility is organising key stakeholders in the planning and production of campaigns. In order to do this, I hold weekly production meetings with brand, visual mechanising, and creative agencies on the concept of the campaign and work closely to develop the creative idea. It’s key that stakeholders attend theses meeting with a clear agenda, so communication can be shared and aligned. Furthermore, I often have to arrange local shoots with photographers to provide assets for our digital journey and then work closely with the in-house studio on selection and re-touching of any assets. As we work in a fast-paced environment with tight deadlines it’s an important part of my role to keep this strict process, so everyone is aligned prior to install. In addition to this I work back with EMEA category leads and Brand Design to sign off the final creative direction, this has developed my attention to detail and communication skills. At each stage of the production process I work with the mindset of being consumer centric, ensuring their experience with Nike is premium.
    I
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    Marketing DirectorIncognito Radio
    Reading, United KingdomFull Time
    Five years ago friends and I started Incognito Radio an bi-weekly radio show where music, art and fashion are topic of discussion. Furthermore this has developed into a termly night where we pull together DJs, venues etc. then through targeted marketing tickets are sold to make a profit. This success is attribute via a unique marketing strategy and understanding our consumers. Over five years we’ve grown from a Reading based events company to a selling out South London’s best venues. My role within this has to maintain a strong social media presence and work with designers to create brand image.
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Skills
  • Marketing
  • Management
  • Retail Advertising
  • Retail Marketing
  • Project Management
  • CRM
  • Presenting
  • Leadership
  • Office
  • Event Organisation
Education
    University of Reading logo
    University of Reading logo
    First Class Honours in BSC Consumer Behaviour and MarketingUniversity of Reading
     - Reading, United Kingdom
    One of the few courses within the UK, which includes aspects of consumer behaviour, marketing, applied psychology, and applied economics.