Heeeey, So I'm Becki and I'm in search of putting all this creative knowledge to good use! I've got a first class degree in Consumer Behaviour and Marketing from University of Reading. I'm currently working for Fenwick within their Graduate Rotational Scheme which offers me insight into all aspects of a retail environment from shop-floor management, marketing, buying and even HR. However, I want to be able to fully express my creativity and really flourish my marketing skills, so I'm searching for new opportunities in the marketing/advertising field.
I’m currently working for the luxury department store Fenwick within their rotational scheme. This means I’m sampling different departments such as; Retail Management, Buying, HR, E-Commerce and Marketing in a range of their nine stores. This scheme is growing a variety of skills and industry knowledge that can be transferred into any workplace. Currently I’m within the Retail Management rotation acting as Sales Manager of Beauty and Fragrance, which involves managing over 25 beauty counters and 120 members of staff. This role has focused and grown my knowledge on hitting sales targets and motivating teams. Furthermore, I’ve managed stock issues and worked with the buying teams to ensure the brands/products Fenwick offer capture the market trends.
Five years ago friends and I started Incognito Radio an bi-weekly radio show where music, art and fashion are topic of discussion. Furthermore this has developed into a termly night where we pull together DJs, venues etc. then through targeted marketing tickets are sold to make a profit. This success is attribute via a unique marketing strategy and understanding our consumers. Over five years we’ve grown from a Reading based events company to a selling out South London’s best venues. My role within this has to maintain a strong social media presence and work with designers to create brand image.
While studying I undertook a year placement working in a marketing role specialising in retail for Nike; dealing with all campaign launches over the eight Nike owned stores including their flagship on Oxford Street and working with their wholesale partners such as DW Sports. As part of my role I was cross-functionally responsible for launching worldwide campaigns such as; NFL, Nike x FKA Twigs, Air Max Day, Nike Air Vapormax. These involved a large amount of project management and creative input. I managed external design and production agencies to ensure the high expectation was withheld and deadlines/budgets were preserved. This role demanded teamwork from all parties and myself being a motivational leader to ensure the consumer’s values and needs were always put first.