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all round creative living in amsterdam for 11,5 years, loving the vibrancy of this beautiful city. can be regularly seen at gallery openings & creative launches; singing along at concerts of all musical tastes & socialising at pop up events. am passionate about all forms of design & creativity with a life long interest in architecture & interior design; always actively finding inspiration everywhere & anywhere!
working on a variety of freelance projects created individually or as part of a team within an agency. extensive experience with national & international branding & retail briefs; from concepting ideas & presenting to clients, right up to delivering definitive artwork; overseeing the creative team, junior designers & external production agencies. - whilst working individually on briefs have developed many professional working relationships with clients to understand their desires and meet deadlines. - whilst working in partnership with creative director KIM MANNES-ABBOTT developed the new graphical concept & all instore communications for ALBERT HEIJN TO GO - NL. - whilst working within the team at STOREAGE, NL created complete store concepts for children’s branch of the sports retailer ANTA - CHN; the breathable shoes & clothes retailer GEOX - IT; the children’s superstore KIDSWANT - CHN; the whitegoods superstore WORTEN - PT; as well as, creating a 5th element & instore graphic concepts for the lingerie retailer HUNKEMOLLER - NL. recent projects have been mainly focused on retail branding, working within various dynamic teams developing design strategies for store environments, on all scales. have created many successful corporate identities for well known brands including the writing of design manuals & guidelines. i love that, as a graphic designer, you get the opportunity to create everything from signage to brochures, window displays & events, to packaging & websites, & everything in between! ... there is nothing better than a consistent look & feel to a brand!
senior graphic designer for many retail clients; covering food, non-food & service retail experiences. working within a dynamic team creating distinct retail formulas, including corporate & brand identities which have been successfully rolled out across the netherlands & europe increasing brand awareness across all levels. - complete store environments: ABN AMRO FINANCIAL CENTERS - NL; BLOKKER - NL; DE BIBLIOTEEK - NL; DE KINDERKLINIEK - NL; EIGEN HAARD - NL; EYEWISH GROENEVELD OPTICIANS - NL; INTRATUIN GARDEN CENTERS - NL; KAMER VAN KOOPHANDEL - NL; KRING APOTHEEK - NL; KRUIDVAT - NL; NOMAD - NL; PEARLE OPTICIANS - NL; SIMON LÉVELT - NL; T-MOBILE - NL; TRENDHOPPER - NL. - instore communications: C1000 SUPERMARKETS - NL; COOP SUPERMARKETS - NL; FORMIDO DIY STORES - NL; MISS ETAM - NL; PRAXIS DIY STORES - NL; VOMAR SUPERMARKET - NL - brand identities: BLOKKER - NL; CARLTON HOTEL GROUP - NL; DE BIBLIOTEEK - NL; DE KINDERKLINIEK - NL; EIGEN HAARD - NL; INTRATUIN GARDEN CENTERS - NL; KRUIDVAT - NL; M&S MODE - NL
senior graphic designer for retail & corporate clients
middleweight graphic designer for international & national corporate identity clients.