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Projects

• McDonald's Print
• McDonald's BreakfastThis campaign of 3 radio adverts and a print execution shares the love and admiration people have for their annoying wake up calls; because without them, they wouldn’t be able to enjoy a scrumptious Sausage and Egg McMuffin.
• Homebase PaintsThis is a very simple idea that I did at Leo's for April's Fools. I found it immensely satisfying creating spoof paint names. Due to the quick turn around of this project, it didn't make it to the newspapers, instead it was shared on Homebase's social media.
• FruitizzThe brief was to launch a brand new fruity drink, Fruitizz. I combined the sense of wonder that kids feel towards bubbles and teamed it up with the concept of the 'fruity bubbles' within the new drink.
• Tesco BankWhile working at BBH, I have created lots of work for the numerous products of Tesco Bank. Here is a selection of the work I like most, across Travel Money and Gift Cards.
• Homebase Design LoungeHomebase wanted to be considered as a more reputable destination for advice on interior design. I was briefed to come up with a digital platform that Homebase could utilise for this purpose and I created the Homebase ‘Design Lounge’. Living on the website and raising awareness of the platform via editorial stylised double page press adverts, the new sub-brand of Homebase, the Design Lounge was a portal for all kinds of information on trends, where customers could take inspiration and create their own look books. The online films that I created were the main attraction for the site, giving customers an insight into how Joanna Bolt, the Head of Trends at Homebase brings to life each trend and offering advice on how to replicate the looks.

Work history

Creative Copywriter
Jan 2016
Creative Copywriter
Dec 2014 - May 2015

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Skills

• Advertising
• Film
• Marketing PR
• TV
• Writing
• Print Design
• Copywriting
• Blogs
• Creative
• Outdoor Campaigns
• Print Campaigns
• Photoshop
• Word
• Content and Media Writing
• Copywriting

Education

BA(Hons) Creative Advertising
Aug 2008 - Apr 2011