HELLO I’m a freelance creative copywriter. My experience is rooted in developing brands, crafting copy and coming up with big ideas. During my early days on Nissan’s digital account, I became the brand guardian putting my own stamp on their tone of voice for mobile audiences. In 2016, I was put forward for the Future Writers’ Lab where my work was selected to be performed at the DMA Writers’ Crawl. My skill for storytelling has led to me structuring the narrative of a short documentary film about the founder of Innocent Drinks. More recently, I’ve been freelancing lending my skills to visionary startups like CanDo Action who are pioneering locally-led humanitarian aid. I supported CanDo’s partners with creative direction and created the lion’s share of CanDo’s communications, to connect people around the world with the human stories of Syria. I love to collaborate and have had the pleasure of teaming up with some of London’s finest art directors, designers and motion creatives. Full folio available at bquigleyful.uk Insta: @bquigleyful SOME OF MY KEY SKILLS Developing brands Concepting Storytelling Tone of voice Website copy Social media copy User journey copy I’VE BEEN A COPYWRITER FOR Macmillan Cancer Support // CanDo Action // Nissan // Dogs Trust // Travelers // AXA // Sky // DeltaLocked Pro Plan feature
Curious to try freelance life, I’ve been helping visionary startups and social enterprises grow and establish their brands. I worked with TED fellow and founder of CanDo Action Dr. Rola Hallam, to define a message for the launch of a new crowdfunding platform.
I joined a team of nine people, working remotely across three different time zones, pioneering locally-led humanitarian aid through crowdfunding. My time was split between creating and planning creative communications for CanDo and supporting CanDo’s local humanitarian partners with creative direction (along with all the other responsibilities that come with working for a fast-paced startup). I could start the day crafting campaign copy, before brainstorming CanDo’s core ‘brand’ message with the founder. Then, I may be providing feedback to a local partner on how to improve the narrative of their campaign video, before presenting copy to the wider team later that afternoon.
I got my foot in the door at Kitcatt Nohr while I was working as a digital project manager for DNA London, a conflict shop set up to run Nissan’s digital account after a merger. Naturally, my internship kicked off by crafting copy for Nissan, and I quickly earned a reputation for writing bold intuitive ads. A mobile campaign I worked on, which involved crafting a seamless user journey, was featured on creativereview.co.uk. I later branched out into the wider business, taking on conceptual briefs for Dogs Trust, Macmillan Cancer Support, Sky and AXA, progressing from junior to midweight along the way. Towards the end of this stint, I challenged a category norm, by putting a positive spin on small business insurance for Travelers UK, through the two-phase launch campaign ‘we insure your optimism’. This process sparked a passion for capturing brand stories, as I structured the narrative of a short documentary-style film about the founder of Innocent Drinks.
Before settling into a full time creative role, I got to know agency life from a project management perspective. (Respect to all the PMs.)
During this stint, I edited copy and kept several websites up to date.
I got people in the mood for adventure by writing travel descriptions and features.
After spending five months in Australia, I wrote product descriptions for cameras, fridges and laptops.
Fresh out of uni, I managed the production of travel brochures. This involved anything from writing the blurbs for itineraries, to selecting photography, to generally making sure the brochures got off to the printers on time.
An opportunity to experiment with my craft through practical workshops. (A bit like a less intense Master Chef for copywriting.)
A ten-week, two-hour course learning photoshop.
Getting lost in old books. Writing quirky scripts. Working on practical media projects.