A successful UI/ Graphic Designer with 10+ years experience in the design industry. My experience ranges from corporate to creative, always willing to learn and widen my knowledge and competencies. Love for designing eye-catching and effective graphics through the playful management of colour, style, and typography. A confident communicator, and team leader, with a strong ability to work under pressure and to deadlines, whilst being dedicated to maintaining high standards and excellent customer service.
London, United KingdomFreelance
GYMILES is the only app that rewards hard working gym users with real life rewards and discounts each time they workout. - Creating user work flows and wireframes, identifying and defining user needs. - Cross functional work across different teams to define user personas. - Building UI mockups and prototypes of mobile application on both Android and IOS. - Designing a native mobile application and responsive design for website. - Creation of pixel perfect assets for entire application and website. - User testing for applications launch on both Android and IOS. - A/B testing for launch of notifications. - Ongoing feedback through quantitative and qualitative methods. - Collaboration with researchers, key stakeholders, developers and testers throughout design process and pre/post launch. - Social media content, moving and static. - Video content using Cinema 4D, Premiere Pro and After Effects. - Analysis of Google Analytics and data tracking.
Senior DesignerSmith & Williamson
London, United KingdomFull Time
Smith & Williamson is a UK financial and professional services firm, combining an accountancy practice and an investment management arm - Brand ambassador across the UK, providing advice to 1800 staff across 11 offices. - Training and guiding junior designers across the business, including project delegation and checking brand consistency. - Creating campaigns for both private client (Now & When) and business interest (Dream Bigger). Now & When redesign increased engagement by 300%. - Keeping to strict deadlines for campaign launches, example Budget 2020 live updates on the landing page. - Creation of external pitch proposals and graphics on both investment and business interest, biggest win £50 million. - Working with agencies and budgets for HTML5 ads and ad hoc art working projects. - Both print and digital collateral creation, pushing the brand to its limits. Feedback from stakeholders include: “A massive improvement on the S&W brand, the best it has looked in the six years I have worked at the business.” - Lifting the brand by creating both 2D and 3D video content using Premier Pro, After Effects and Cinema 4D. Saving on team budget by taking this graphics in-house. - Digital design of campaign landing pages using Ceros, creation of moving graphics to bring the page to life, notable projects include; Young Professionals, Budget 2020, Now & When, FD Briefing and Digital Advertising.
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- Print Advertising
- Adobe Creative Suite
- Cinema 4D
- Html CSS
- Microsite Design
- Website Development
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