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Enthusiastic and self-motivated professional with a record of leading marketing and communications activities for a range of global companies. Proficient knowledge of journalism, social media, and public relations, with experience creating informative news articles, innovative content, and interviews for a variety of print and online publications. MA qualified with expertise in the field of communications, international relations and diplomacy, evidenced by several published articles in Diplomat Magazine. Adept at research, copywriting, editing, proofreading, and pictorial content. Demonstrable success enhancing companies’ social media profiles, press relations, and public engagement activities. Confident communicator, excel at building strong professional networks at all levels, interfacing with VIPS, and forming partnerships through industry events. Resilient, tenacious, and determined with the ability to achieve results within strict deadlines, meet targets, and exceed expectations. Proven history of leading staff teams, overseeing office operations, and improving working practices to maximise efficiency.
Manage and support diplomatic relations (bilateral and multilateral) by optimising the Embassy’s communications and media outlets, and overseeing efficient office processes and systems. • Media: Created the Embassy’s social media account, and manage its online presence and other media outlets to maximise positive public engagement and promote organisational activities. • Events Management: Coordinate all events, including Ambassador lunches, ministerial visits, and private conferences, interfacing with VIPs and collaborating with colleagues across Haitian organisations and communities. • Communications & PR: Oversee all correspondence with the press, diplomatic missions, the Royal Household, and the Foreign & Commonwealth Office, to maintain the Embassy’s outstanding reputation and key partnerships. • Project Management: Directed key projects, including the Sexual Awareness Campaign for Southwark Council’s Youth Sexual Health programme. Headed research, designed materials, implemented objectives into action plans, collaborated with service users, and produced reports to evaluate project success and identify improvements. • Operational Leadership: Secured new tenant contract for the Embassy premises, negotiating preferential terms. Coordinated the organisation’s move to new offices, establishing best-practice new systems and procedures. • Admin Support: Prepare briefs, conference documents, and minutes to support seamless business operations. • Staff Development: Train new diplomatic staff on British protocol to enhance individual/organisational capabilities.
Publications: Diplomat Magazine, May 2015. Issue: Social Media and Diplomacy Diplomat Magazine, February 2015. Issue: Challenges to Democracy in Latin America (Interview with OAS Secretary General) Diplomat Magazine, December 2014. Issue: Fashion vs Forced Labour on Anti-Slavery Day Duties Deliver high-quality journalistic and editorial support for this leading foreign affairs publication, on an ad-hoc basis. • Conduct detailed research into cutting-edge topics, interview guests, and create original written articles to engage the magazine’s readership and contribute to its success. • Proofread content, edit design and image layouts, and provide creative support to content production. • Assist with office administration to support fast-paced business activities, by managing correspondence, assisting with organisation, and audio transcribing. • Represent the magazine at key public and press events, to continually advance the brand’s image.
• Directed brand development strategy and activities to increase business profile and revenue. • Controlled budgets, oversaw financial planning, and conducted ongoing market and competitor analysis to ensure optimum business positioning. • Collaborated with offices across China and Tanzania, organised committee meetings, and produced reports. • Managed office operations and staff, translated documents, and planned all aspects of events logistics. • Cultivated new business accounts and delivered high-impact sales presentations to secure conversion.
• Tracked and reported on sales growth and compiled official reports to support strategic company planning. • Forged and fostered relationships with key business partners. • Oversaw content creation for the newsletter and website, researching stories, sourcing pictorial content, and supervising all in-house publishing. • Coordinated training conferences, meetings, and events.
Dissertation: The Role of Celebrity Activism in International Relations and Diplomacy – Exploring the Concept of Celebrity Diplomacy (First-Class result).