A dedicated and performance-driven professional with a record of leading both internal and external communications strategies for a range of global companies. In-depth knowledge and experience in stakeholder engagement, brand reputation management and senior-level corporate communications. Adept at developing and delivering positive nationwide media campaigns. Confident communicator, excel at building strong professional networks at all levels, interfacing with directors, and forming partnerships through industry events. Resilient, tenacious, and determined with the ability to achieve measurable results within strict deadlines, meet targets, and exceed expectations. Proven history of leading teams, driving employee engagement and improving working practices to maximise efficiency.MA qualified with expertise in the field of communications, international relations and diplomacy, evidenced by several published articles in Diplomat Magazine. Demonstrable success enhancing companies’ social media profiles, public relations, and positive public engagement activities.
A varied role that sits within the Marketing team working on internal corporate & PR initiatives to increase awareness and understanding of the Motability Scheme within eligible audiences. Supporting key stakeholders with relevant and engaging communications to ensure continuity of good reputation of customer satisfaction and advocacy. • Internal Communication & PR strategy: Developing and implement internal/corporate communications & PR strategies, managing the execution of key messages in conjunction with PR agency, managing communications channels, strategic oversight of employee engagement, brand awareness and media campaigns, • Thought Leadership: Interfacing with C-suite executives and other leadership to craft internal and external messaging, deputising in place of communications manager • Reputation Management: Anticipating potential risk and providing support to the communications and leadership team in the areas such as crisis management • Media Monitoring: Managing media relations with key publications, major broadcast and digital outlets, monitoring & responding to press queries, creating statements & press briefing packs, gathering engagement analytics and qualitative feedback to measure the success of external communications initiatives. • Digital & marketing material: Conceptualising and directing design team on the creation of compelling visual assets (images, infographics, gifs, videos, etc.) to support communications goals, creating content and managing social media channels • Stakeholder engagement: Preparing and circulating monthly corporate performance report, managing all internal corporate communications between London, Bristol and Edinburgh offices, writing press releases and news items for website & company-wide intranet, planning and deploying quarterly e-newsletter, engaging with external stakeholders through meetings and conferences, • Event Management: Planning Annual Disability organisation Forum, colleague events, conferences events and Christmas party • Digital: content management system, managing social media platforms, digital content creation, overseeing brand guidance and asset library, commissioning, planning and publication of Rough Guide to Accessible Britain. Experience with Microsoft office 365 programs including SharePoint, Wordpress, MailChimp, Hootsuite, Socialbakers, Google analytics, SEO and all social media platforms
Soley worked on the Mandarin Excellence Program media campaign and supported the Head of Media with Implementing communications plans and key strategies • Media campaigns: Created and published press releases for the Mandarin Excellence Programme, sourced journalists and media outlets for press engagement. Provided media support to senior executives and creating press briefings for interviews, Actively promoting British council’s brand positively in the media through digital channels. Creating social media content. • Stakeholder engagement: Coordinated with various government stakeholders and managed stakeholder expectation. Executing communications plan • Communications support: Sourced journalists and media outlets for press engagement, created Media Q&A , talking points and media reactive lines of PR stories. News monitoring with Kantar/ Gorkana and producing daily news briefs. Monitored digital and social media outreach
Publications: Diplomat Magazine, May 2015. Issue: Social Media and Diplomacy Diplomat Magazine, February 2015. Issue: Challenges to Democracy in Latin America (Interview with OAS Secretary General) Diplomat Magazine, December 2014. Issue: Fashion vs Forced Labour on Anti-Slavery Day Duties Deliver high-quality journalistic and editorial support for this leading foreign affairs publication, on an ad-hoc basis. • Conduct detailed research into cutting-edge topics, interview guests, and create original written articles to engage the magazine’s readership and contribute to its success. • Proofread content, edit design and image layouts, and provide creative support to content production. • Assist with office administration to support fast-paced business activities, by managing correspondence, assisting with organisation, and audio transcribing. • Represent the magazine at key public and press events, to continually advance the brand’s image.
Manage and support diplomatic relations (bilateral and multilateral) by optimising the Embassy’s communications and media outlets, and overseeing efficient office processes and systems. • Media: Created the Embassy’s social media account, and manage its online presence and other media outlets to maximise positive public engagement and promote organisational activities. • Events Management: Coordinate all events, including Ambassador lunches, ministerial visits, and private conferences, interfacing with VIPs and collaborating with colleagues across Haitian organisations and communities. • Communications & PR: Oversee all correspondence with the press, diplomatic missions, the Royal Household, and the Foreign & Commonwealth Office, to maintain the Embassy’s outstanding reputation and key partnerships. • Project Management: Directed key projects, including the Sexual Awareness Campaign for Southwark Council’s Youth Sexual Health programme. Headed research, designed materials, implemented objectives into action plans, collaborated with service users, and produced reports to evaluate project success and identify improvements. • Operational Leadership: Secured new tenant contract for the Embassy premises, negotiating preferential terms. Coordinated the organisation’s move to new offices, establishing best-practice new systems and procedures. • Admin Support: Prepare briefs, conference documents, and minutes to support seamless business operations. • Staff Development: Train new diplomatic staff on British protocol to enhance individual/organisational capabilities.
• Directed brand development strategy and activities to increase business profile and revenue. • Controlled budgets, oversaw financial planning, and conducted ongoing market and competitor analysis to ensure optimum business positioning. • Collaborated with offices across China and Tanzania, organised committee meetings, and produced reports. • Managed office operations and staff, translated documents, and planned all aspects of events logistics. • Cultivated new business accounts and delivered high-impact sales presentations to secure conversion.
• Tracked and reported on sales growth and compiled official reports to support strategic company planning. • Forged and fostered relationships with key business partners. • Oversaw content creation for the newsletter and website, researching stories, sourcing pictorial content, and supervising all in-house publishing. • Coordinated training conferences, meetings, and events.
Dissertation: The Role of Celebrity Activism in International Relations and Diplomacy – Exploring the Concept of Celebrity Diplomacy (First-Class result).