About me

Creative, adaptable and imaginative storyteller with 15 years’ editorial experience – now specialising in characterful copy for forward-thinking beauty, wellness and lifestyle brands.

QuestionsProjectsExperienceTeam

Projects

• 1

  Sustainable nurseries editorial | bloom magazine | 2023
• Billi London | sustainable hosiery | store messagingWriting and editing visual merchandising and display copy for new retail concept in Seven Dials, by biodegradable hosiery brand, Billi London.
• 1

  Clean beauty editorial | Healthy magazine | Holland & Barrett
• 1

  Liz Earle Beauty Co. | Superskin repositioning | online contentIdeating concepts and writing new web content to support the repositioning of Liz Earle's popular Superskin range.
• 2

  Vitamin skincare editorial | Healthy magazine | Holland & Barrett
• 1

  DPS interview editorial | The Deal Despatch | Summer 2022Profile piece on the Head Gardener Steve Edney and his partner, Louise Dowle.

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Work history

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Freelance Beauty & Wellbeing EditorBella Binns
May 2007Deal, United KingdomFreelance
I’ve written beauty and wellness editorials for household names including Stylist, Psychologies, Healthy, Women’s Fitness and neverunderdressed.com. I’ve also covered shifts on countless beauty desks, managing the schedule, planning future issues, attending meetings, editing copy, going to launches and liaising with commercial partners on sponsored projects and shoots.
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Freelance Global CopywriterLiz Earle
Jul 2014 - Feb 2023London, United KingdomFreelance
As editorial content creator for this British botanical skincare brand I wrote and edited messaging for multiple platforms across the business – from succint social media posts, to eye-catching campaign lines – ensuring tone of voice and brand personality were ever consistent.

Skills

• Writing
• Writing Web
• Editing Copy
• SEO Content
• SEO Copywriting
• Yoga Teacher
• CMS Experience
• Copywriting
• Copywriting Editorial
• Editorial Content

Education

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Level 2 NVQThe Royal Horticultural Society
Aug 2021 - May 2022Kingsdown Rd, Walmer, Deal CT14 7LJ, UK
Level 2 practical horticulture course with the RHS, completed in the working garden of an English Heritage property, Walmer Castle, in Kent.
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BA(Hons) Fashion Promotions and IllustrationsUCA - University of Creative Arts
Aug 1998 - May 2001Epsom, United Kingdom