I am a senior talent partnership director and creative producer with over 10 years' experience in the luxury fashion and advertising industry. Ispecialise in creating bespoke social and campaign strategy for brands with models, influencer and celebrity talent. I am a senior creative producer leading on 360 production management, managing budgets for six-figure productions, and owning all aspects of art buying and negotiations.
Iam passionate about connecting brands with unique talent and creating impactful campaigns and content. I work with brands long term to help track and improve brand growth through analytics and Al data. Diversity, inclusion and brand growth is one of my key focus areas and skills. Iam and expert in creating individual campaign strategy to authentically diversify brand DNA through talent and partnership.
Casting & talent acquisition * Art buying * stills and film production * post production * budget management * location scouting * creative conceptions * brand development * diversity development * usage and contract negotiations
Projects
- You're invited to experience GODMODE firstHey!! We are launch an incredible new beauty brand and are looking for first adopters You’re invited on a mission to experience GODMODE first before it officially lands. 21st November live event RSVP HERE https://lu.ma/pfhgpu50 22nd November live event RSVP HERE https://lu.ma/qt941z3z Become an inaugural member of our global community of creatives, thinkers, makers, and visionaries. Meet our teams, spark growth, and help inform the creation of this brand. These sessions aim to advanc
- Pullletter@zomer.official shot for @pulllettermagazine.uk with @asako_____a Photography @lolabanet Editor in chief & art direction @airtomyearth Fashion editor @isabel___bonner Makeup @marieguillon_ Hair @sayakaotama Manicurist @dollzby Set designer @violablovia Movement direction @edmunro Casting @bella_robinson_casting @thelinecasting Production @sixng Location @stud.iowonder Retouch @colorworkz Photography assistant @patricia.dasz Styling assistant @badgalyaas Set design assistants @angeledeforas @bea
- Dazed koreaDazed Korea by me Photographer Roni Ahn (@roniahn) Stylist Yeon You (@foreveryeon) Hair Stylist Soichi Inagaki @ Art Partner (@soichiinagaki @artpartner) Makeup Artist Machiko Yano (@machiko_yano) Prop Stylist Cynthia Wrobel (@cynthiawrobel) Casting Director Bella Robinson @ The Line Casting (@bella_robinson_casting @thelinecasting) Producer Heather Lee @ Visual Park (@heatherhyeinlee @visualpark_creative) Photographer Assistant Jooyoung Kim (@jooyoungk1m) Stylist Assistant Sam Balcombe (@sam_
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Projects credited in
- Love Is Our ShowHow do we love when we are distracted by fantasies and expectations? Is there a difference between expressing love and feeling it? Are we being authentic or pretending when we show love to others? These questions inspired me to create “Love is our show”. I wanted to combine the theatricality of a fashion editorial with the intimacy of a dance performance. I imagined a dancer who captivates a bored spectator and takes him to a dark space where they can share a passionate embrace. But this is only
Work history
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Head of Talent and communityBeauty start up
London, United KingdomFull Time
A NEW BEAUTY IS HATCHING 2025
T
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Casting + Talent partership directorThe Line
London, United Kingdom
Offering a personalised and diverse casting service, specialising in connecting unique talent with brands, creatives, and publications.
Our focus is to change the way beauty is seen in the industry. Finding, and creating authentically diverse casts for all our clients.
We cover models, street cast and celebrity acquisition, we want to help brands be braver and ensure everyone feels seen and represented
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Skills
- Fashion
- Advertising
- Film
- TV
- TV Film Commercial
- Editing
- Commercial Fashion
- Directing
- Editorial Fashion
- Runway
- Strategic Planning
- Excel
- Office
- Photoshop
- Ideas Development
- Production Management
- Creative Advertising
- Contract Negotiation
- Talent Development
- Talent Acquisition
- Client Negotiation
- Budget Negotiation
- Talent Scouting
- Model Booking
- Model Direction
- Casting Models
- Model Portfolios
- Creative Art Direction
- Social Media Management
- Fashion Advertising
- Fashion Beauty
- Fashion E-commerce
- Client Consultations
- Client Interaction
- Client Facing
- Communication
- Strategic Partnerships
- Brand Partnerships
- Partnerships
- Fashion Knowledge
- Editorial Content
- Liasing
- Brand Knowledge