Belle Wade

Events and Music Programming Manager

  • LocationUnited Kingdom



  • Events
  • Marketing PR
  • Corporate
  • Creative Event
  • Festival
  • Live Event
  • Music Event
  • Promotional Event
  • Coordination
  • Event Execution
  • Event Organisation
  • Event Planning
  • Excel
  • Office
  • Social Media Content Management

Work history


Events & Music Programming Manager

London Fields Brewery

Aug 2014
  • Used a combination of new and existing contacts to fill the diary with music events, bringing in over £200k in revenue between Jan – Nov 2015. Took charge of all digital marketing and social media, growing our audience and interaction by 20% in the first month. - Responsible for all department budgeting and reporting (P&L’s, forecasting, working to GPs) - Coordinated all Digital Marketing including social media, copywriting and creative design for promotional material and weekly Mailchimp mail-outs - Working closely with promoters, agents and managers to secure shows and fill the venue diary - Successfully marketed the venue to ensure it was perceived as a destination space to launch any music event amongst promoters and agents - Project management and post event reporting for all bookings


Events & Programming Manager

Vibe Bar and Pavilion

Jan 2014 - Jul 2014
  • Since joining the team I implemented a new music policy for the venue from its programming to its actual aesthetic and musical direction. - Maintained good relationships between the venue and all club and live music promoters - Scheduled in promoted and in-house events - Curated bespoke events for brands (Kopparberg, Coors Light, Cobra, Jagermeister) working with budgets and prepared post event reports - Worked closely with the social media manager to create online strategies for the venue


AGM, Events and Programming Manager

Partnership Pubs Ltd

Jan 2013 - Jan 2014
  • Tasked with assisting the General Manager in the development and direction of recently opened pub/venue The Grafton in Kentish Town. Created a brand new events roster and managed all branding and advertising for Partnership Pubs. Winner of 'Best Events' at the 2013 Great British Pub Awards.


Music Director

SYN Media

Jan 2012 - Jan 2013
  • oungest female Music Director in Australian broadcast history at the age of 21. Oversaw all music adds on 90.7fm and created all high rotation, medium rotation and low rotation playlists for the station whilst implementing a new music policy to include more underground artists. Executive Producer of Sunday Sweets, a flagship new music radio show that aired 6pm-8pm weekly Sunday evenings.


Publicity, Promotions and Music Programming Assistant

The Corner Hotel

Jan 2010 - Jan 2013
  • Assisted the booking office across multiple venues in association with external booking agent Way Over There. Based out of the main venue, The Corner Hotel (900 capacity) and assisting their Music Manager. - Programming all Front Bar DJs - Administration support for head booking office (Ticketing updates and reports) - Managing contracting, hotel, travel, logistics and accommodation for artist bookings



Music Business

Australian College Of The Arts

Jan 2011 - Jan 2013
  • Music Business + Law


Music Industry Technical Production


Jan 2009 - Jan 2011
  • Sound Engineering + Event & Studio Production



Best Events

  • 'The Grafton' won Best Events at The Great British Pub Awards


Best Original Radio Program

  • Best Original Radio Program For 'Sunday Sweets', a new music program featuring the best Australian and International music every sunday between 6-8pm.


Best Music Radio Program

  • Best Music Radio Program award for 'New and Approved', nightly new music radio show from 6pm


Best TV Presenter

  • Best TV Presenter for live music television program '1700'