About me
With a music & events background spanning over the past 15 years in press, bookings, promotions, production and broadcast with freelance teams worldwide,Melbourne born + London based, Belle spent 2 years as Director of Membership and Culture at The Curtain Hotel before going freelance in 2018.Accountable for producing live events, fashion shows, album launches, film partnerships, panel talks, workshops + more cultural events all over London.
Work history
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Music & Cultural Programming Consultant(Various)
London, United KingdomFreelance
Working with venues, members clubs and brands to implement culture and entertainment strategies.
Clients and highlights include:
• Music Programming Strategy for The Birley Clubs (Annabel’s). Notable bookings include Black Coffee, Luciano, Dennis Ferrer, Honey Dijon and The Gypsy Kings
• Cultural Programming and Launch Strategy for Mason & Fifth, a wellness focused co-living brand that launched in Bermondsey in January. I curated a ’24 hours of your life at Mason & Fifth’ for press and influencers which mirrors the in-house experience our residents will receive when they move in
• In-Store DJ Programming and headline talent booking for Flannels flagship London store on Oxford Street. Talent booked: AJ Tracey, Raye, Emerald Rose Lewis, Skinny Macho and Leah Weller
• Membership and Cultural Programming Strategy for The Ministry, secured Maya Jama’s Halloween Party for the venue as well as implementing staffing structure for the in-house team
• Music Programming at Mission Media for their Krug PR activation ‘Rhythm & Ride’ with Neneh Cherry. Pitching talent options directly to the client as well as negotiating contract terms with agents and managers once talent was secured
• Project Management for Shy FX’s Cult.ure series. Organising VIP guestlists and artist relations on the night of the shows
• Programming and Membership strategy for The Devonshire Club and Blacks Members Club
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Head of Events & Music ProgrammingLondon Fields Brewery
London, United KingdomFull Time
Used a combination of new and existing contacts to program the diary with music events, bringing in over £250k in revenue between Jan – Nov 2015. Took charge of all digital marketing and social media, growing our audience reach and increasing interaction by 20% in the first month.
- Analyzed live/music events figures to interpret trends and forecast future hire volumes to maximize profits
- Created and distributed all contracts between promoters, artists, managers and the venue
- Coordinated all Digital Marketing including social media, copywriting and creative design for promotional material including weekly Mailchimp mail-outs
- Managed all financial administration including the creation and completion of P&L's
- Precise and correct diary management across all events spaces
+ Show more
Skills
- Events
- Creative Event
- Festival
- Live Event
- Music Event
- Promotional Event
- Event Execution
- Event Organisation
- Event Planning
- Budget Allocation
Education
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Music BusinessVictorian College of the Arts
- Melbourne, Australia
Music Business + Law
Awards
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Best EventsGreat British Pub Awards
'The Grafton' won Best Events at The Great British Pub AwardsS
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Best Original Radio ProgramSYN Media
Best Original Radio Program For 'Sunday Sweets', a new music program featuring the best Australian and International music every sunday between 6-8pm.+ Show more