Used a combination of new and existing contacts to fill the diary with music events, bringing in over £200k in revenue between Jan – Nov 2015. Took charge of all digital marketing and social media, growing our audience and interaction by 20% in the first month. - Responsible for all department budgeting and reporting (P&L’s, forecasting, working to GPs) - Coordinated all Digital Marketing including social media, copywriting and creative design for promotional material and weekly Mailchimp mail-outs - Working closely with promoters, agents and managers to secure shows and fill the venue diary - Successfully marketed the venue to ensure it was perceived as a destination space to launch any music event amongst promoters and agents - Project management and post event reporting for all bookings
Since joining the team I implemented a new music policy for the venue from its programming to its actual aesthetic and musical direction. - Maintained good relationships between the venue and all club and live music promoters - Scheduled in promoted and in-house events - Curated bespoke events for brands (Kopparberg, Coors Light, Cobra, Jagermeister) working with budgets and prepared post event reports - Worked closely with the social media manager to create online strategies for the venue
Tasked with assisting the General Manager in the development and direction of recently opened pub/venue The Grafton in Kentish Town. Created a brand new events roster and managed all branding and advertising for Partnership Pubs. Winner of 'Best Events' at the 2013 Great British Pub Awards.
oungest female Music Director in Australian broadcast history at the age of 21. Oversaw all music adds on 90.7fm and created all high rotation, medium rotation and low rotation playlists for the station whilst implementing a new music policy to include more underground artists. Executive Producer of Sunday Sweets, a flagship new music radio show that aired 6pm-8pm weekly Sunday evenings.
Assisted the booking office across multiple venues in association with external booking agent Way Over There. Based out of the main venue, The Corner Hotel (900 capacity) and assisting their Music Manager. - Programming all Front Bar DJs - Administration support for head booking office (Ticketing updates and reports) - Managing contracting, hotel, travel, logistics and accommodation for artist bookings
Music Business + Law
Sound Engineering + Event & Studio Production
'The Grafton' won Best Events at The Great British Pub Awards
Best Original Radio Program For 'Sunday Sweets', a new music program featuring the best Australian and International music every sunday between 6-8pm.
Best Music Radio Program award for 'New and Approved', nightly new music radio show from 6pm
Best TV Presenter for live music television program '1700'